The U.S. Census Bureau announced today that the 2010 Census showed the resident population of the United States on April 1, 2010, was 308,745,538.
Agency
Grupo Televisa & Univision complete their strategic relationship in the U.S.
Univision Communications Inc. and Grupo Televisa, S.A.B. announced the completion of Televisa’s previously-announced investment in Univision and the significant expansion and extension of the Program License Agreement (the “PLA”) between the two companies.
El Pollo Loco narrows search for new Advertising Agency.
El Pollo Loco, Inc. announced it has narrowed its search for a new advertising agency to three Southern California contenders: Hollywood-based Goodness Mfg., Los Angeles-based McCann West/Casanova Pendrill, and Santa Monica-based RPA.
U.S. Census: A New Portrait of America Webinar — TODAY.
Secretary of Commerce Gary Locke, Acting Deputy Secretary Rebecca Blank and Census Bureau Director Robert Groves will release the first set of 2010 Census data at a news conference Tuesday, Dec. 21 at 11 a.m. EST at the National Press Club in Washington, D.C. The 2010 Census data to be released include the resident population for the nation and the states as well as the congressional apportionment totals for each state. The law requires the Census Bureau to report these results to the President by Dec. 31.
DMG assigned Univision/Marstercard creative responsibilities.
According to industry insiders, after an extensive agency review, Coral Gables based Del Cueto Media Group (DMG) has been assigned creative responsibilities for the Univision Communications / MasterCard debit card promotion.
HACR Corporate Inclusion Index
For the past 24 years, HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions. At 15 percent of the nation’s population, Hispanics now represent the fastest-growing group of Americans in several categories: consumers, employees, business owners, taxpayers, and voters. DOWNLOAD REPORT HERE.
For advertisers like AMWAY, There’s No Business Like Show Business.
If you’re in Miami these days, chances are a group of improvisational dancers will find you and, without a blink, will intercept you with some Latino-slanted, urban steps. Especially if you find yourself walking one of the big shopping malls.
Porter Novelli’s commitment to Diversity featured prominently in PRWeek.
PRWeek’s annual feature on diversity, which analyzes how well agencies are promoting diversity and inclusion throughout the industry, prominently covered Porter Novelli and our commitment to this important component of our business. As you know, Porter Novelli champions diversity in order to ensure that we continue to grow as an agency comprised of individuals whose backgrounds and cultures may be different, but who share a common passion for communications excellence and for driving our clients’ businesses forward.
Available at HispanicPRpro.com
DirecTV agrees to stop Abusive Marketing Practices.
A nationwide, $13.25 million settlement has resulted from a two-year, multi-state probe of the satellite TV provider after “confusing contracts, deceptive ads and misleading promotions” were uncovered
Aspiration to own a Home is strong across Ethnicities and Regions.
Fannie Mae released the second installment of its 2010 Own-Rent Analysis, with highlights of the last two of the report’s four major themes: Renting and Owning Behaviors by Race, Ethnicity, and Immigration Status and Economics of Owning and
