How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.
Available at HispanicPRpro.com
The U.S. retail scene in 2010 was mixed. While the country was technically not in a recession, American consumers nonetheless remained skittish as uncertainty about the economy and jobs persisted. For retailers, this meant finding new ways to get shoppers into stores and retaining the loyalty of those already patronizing outlets. While the economy is expected to grow at a higher rate in 2011, high unemployment and rising commodity prices (including gasoline) are likely to negatively impact consumer confidence and spending patterns. In 2010, winning retailers didn’t sit on the sidelines, they innovated.
The National Association of Broadcasters today launched TheFutureOfTV.org, a consumer-oriented website that complements the industry-wide on-air campaign touting new technologies and services shaping the medium’s future.
Reflecting strong client demand and important population shifts, Knowledge Networks is significantly expanding the number of young adults and Hispanics on KnowledgePanel
Raquel Caballero wife of Industry Icon Eduardo Caballero has passed, Raquel was a Cuban American, a lawyer by trade and a partner that help create Caballero Spanish Media.
Results of the qualitative portion of the 2010 Latina Shopper Study recently revealed substantial differences among the four shopper profile segments identified in the study: Exploradoras (27%), Pragmáticas (23%), Digitalistas (31%) and Fre$itas (20%). While Exploradoras “love to shop for a bargain” and Fre$itas “buy whatever I want, now”, Digitalistas are highly active in comparative internet shopping. Pragmáticas, on the other hand, are averse to the shopping experience, plan their purchases ahead and ultimately, shop for value, not fun.
Available at HispanicCMO.com
From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S. DOWNLOAD REPORT HERE.
For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services. The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences. DOWNLOAD REPORT HERE.
Happy New Year my fellow marketers!
I have a situation I would like to place on this Blog to get your feedback on.
Imagine this scenario:
A general market agency hires you to help pitch a big account (you representing the Hispanic expertise for the team). You win the account and you hear back that the client was truly impressed by the Hispanic component.
Read more at HispanicAd.com El Blog above.
To reach multicultural consumers, more than half (56 percent) of marketers are increasing their investments in newer media platforms, according to an ANA (Association of National Advertisers) member survey. Another 35 percent are holding their spending at the same level, while only nine percent are reducing their investments in newer media.
Available at HispanicCMO.com and HispanicAccountPlanner.com
A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception.
Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released by Kantar Media. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.
Learn what clients and agencies think about the economy, its impact on their business, and their outlook for the coming year.
The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2011 – for things such as marketing spend levels, staff support, media usage, fee structures, and new business activities.
Available at HispanicCMO.com
McDonald’s USA announced that Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald’s USA. In this role, Navarro will be responsible for McDonald’s U.S. strategic and ethnic consumer marketing efforts.
