The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.
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A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign execution to the detriment of effective demand chain provisioning.
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U.S. households are expected to spend an average of $384 on Christmas gifts this holiday season, slightly less than last year’s estimate of $390, The Conference Board reports. DOWNLOAD REPORT HERE.
My wife is an AP US History teacher. She’s been doing it for 10 years. But just quit, disheartened by the homogenized Eurocentric textbooks she’s forced to teach from. The story the textbooks tell, she explained, is a white story. African Americans, Hispanics and Asians are relegated to separate chapters or sections within the book (literally), and not as part of the main narrative. And this, she feels, essentially ghettoizes these groups and forbids them a place in the identity of the nation.
By Ken Muench / Draft FCB
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Kohl’s Department Stores and Music Entertainment Sports Holdings (MESH), a division of LF USA, announced its plans to launch two multi-department contemporary lifestyle brands with globally-recognized entertainers Jennifer Lopez and Marc Anthony, the first celebrity couple to simultaneously design collections for one retailer.
Porter Novelli unveiled a new brand identity system in offices worldwide, including a new logo and color scheme, retiring the former identity system that has been the hallmark of the global agency for more than two decades.
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When you think about it, isn’t food the real social network of the ages? Food is, and always has been, that special bonding agent that connects family and friends—with no electronic device necessary! Whether we gather for holiday celebrations, special occasions or the traditional family dinner, food, plain and simple, brings people together. And, as the U.S. economy experienced one of the worst downturns in recent history, consumers showed a renewed focus on back-to-basics in-home cooking.
With Black Friday rapidly approaching, parents may want to get up early Friday morning to find deals, as a recent survey shows their kids are eyeing some wallet-stretching electronics this holiday season.
The holiday shopping season is underway and American consumer interest in home technology products continues to expand. Scarborough Research examined households planning purchases of several key home technology products: HDTVs, Smartphones and MP3 players.
Our research presented at the Association of Hispanic Advertising Agencies annual conference last month provides a glimpse into the private Internet lives of Hispanics ages 12-34 today. They follow the larger cultural trends of their age group, viewing the Internet as essential as food, air and water, but they also bring their unique cultural perspective as well.
The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex marketplace. Identifying “best practices” for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach.
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While some stores differentiate themselves based on prices, others attract customers through unparalleled service, or uniquely trained sales personnel. As Americans increase their online shopping and their reading of product reviews and discussions online, will the in-store shopping experience ultimately become obsolete?
