Agency
AI in Advertising: What AI Means for Advertisers Today
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.
Women’s Sports Foundation Sharpens Its Marketing Game
With the popularity of women's sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women's Sports Foundation (WSF), a nonprofit that empowers girls and women to reach their potential in sport and life. Last May, the foundation announced a partnership with annuity company Gainbridge and Parity, a sports marketing and sponsorship platform, to launch a program supporting women and girls through sports and education.
We’ve commercialized connection.
We say influencer marketing has evolved from Sponsorship 1.0 to Influence 2.0 to what we now call the Community 3.0 era. But tbh, most brands have just rebranded their audience as a "community" while maintaining the same extractive consumer relationship. By Lizzy Bilasano - Head of Creative Strategy // Creative Brand Marketer. Social Culture + Creator Economy Nerd. People-First Servant Leader.
PR, Communications, and Marketing walk into a school…
By Marci Orr - Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations
- PR, Communications, and Marketing walk into a school…
- PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school day into front-page news.
- Communications updates the website, sends out a clear message about the snow day plan, and makes sure every staff member knows how to answer, “When’s graduation?”
Canela Media launches Club Canela In-App Rewards Program
Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.
From eyeballs to eardrums.
By Gonzalo López Martí - Creative Director
- I never thought I’d say this: super productions are losing steam.
- I love explosions, car chases, and CGI as much as the next guy.
- Problem is, blockbusting, thrill-seeking, pulsating acrobatics &/or sophisticated special effects have become a tired trope.
U.S. Metro Areas Experienced Population Growth Between 2023 and 2024
The population of U.S. metro areas collectively continued to increase in 2024, growing slightly faster than the nation, according to recent U.S. Census Bureau population estimates.
How Does the ‘Fractional CMO’ Measure Up?
What do a plumbing company in Texas, a construction firm in Colorado, and HVAC and roofing companies in South Carolina have in common? All four have the same CMO or, more accurately, "fractional CMO," who reports to each firm's CEO and manages the marketing team on a part-time basis while working remotely. "I work 10 to 15 hours per client at the beginning, but once we set the strategy and things are moving, my time drops back to four or five hours a week," says Ben Finklea, founder and CEO of Volacci, which places fractional CMOs at organizations in need and who has worked with companies such as e-MDs, Fast Company, and Yeti Coolers. "I'm just there to make sure that the marketing teams are getting done what they're supposed to get done."
Internet Advertising Revenue Report: Full Year 2024 [REPORT]
Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.
How To Be A Creative’s Favorite Strategist
This was inspired by a conversation with Dominique Monet and others in the 4As Jr. Strategy Collective about what it really takes to be a strategist creatives trust—and want in the room. It’s a distillation of what I’ve seen work—and not work—when trying to build real partnerships.
2025 Top 50 Global Retailers
The National Retail Federation today announced the 2025 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their revenue throughout 2024.
Multicultural Marketing Isn’t Optional, It’s a Business Imperative [PO
In this episode of The New Mainstream podcast, Hernan Tagliani, President and Founder of Tagliani Multicultural, explores how shifting demographics are redefining marketing and explains why brands that fail to invest in multicultural marketing risk being left behind.
Retail Sales Grew in March But Consumers Are ‘Not Feeling Great’ as Tariffs Rise
Data released by the U.S. Census Bureau showed retail sales grew in March even though consumers continued to worry about the impact of rising tariffs.
TV or Digital: What’s winning global audiences?
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.
Agencies & Marketing can work better with Procurement
Strategic Sourcing teams (aka “procurement”) play a vital and often misunderstood role in many companies vis-à-vis the relationships with marketing services firms.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
Over the last six years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:
- Brand
- Creative
- Reach
- Recency
- Targeting
The Power of Household Identity in the New TV Era [REPORT]
Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies (“the 4As”) released new research report titled, “Reconvening in the Home: The Power of Household Identity in the New TV Era”. Ahead of this year’s upfronts, the research offers a strategic roadmap, revealing how household identity will increasingly play a central role in shaping upfront negotiations, outcome-based guarantees, multi-screen media planning, and performance-based measurement.
Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns
Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.
The 2025 U.S. Latino GDP Report [REPORT]
The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes the contributions of Hispanic males and females across various geographies, including targeted states and major metropolitan areas.
