The Texas Department of Transportation (TxDOT) launched a series of mini telenovelas this month in an effort to extend the message to the Hispanic community about the consequences of drinking and driving. TxDOT is one of the first U.S. state agencies to tackle the dangers of drinking and driving through the telenovela format, which is very popular in the Spanish-speaking community.
Agency
Should Marketers Re-think animated TV Ads during the Holidays?
With shopping season in full swing, advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character.
While the many benefits of using animation in TV ads are clear, new research from The Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don’t resonate as well with savvy consumers.
Available at HispanicCMO.com
Send THIS To Your CFO (Anonymously)
Attention, all finance executives seeking to understand the ROI on marketing investments…
ACCULTURATION ACCOUNTS FOR DIFFERENCES IN SHOPPING BEHAVIOR AMONG LATINAS.
As Latinas adjust to the U.S., they tend to feel more at home and are more comfortable with the changes they’re experiencing. Seventy-three percent (73%) of Latinas surveyed in the 2010 Latina Shopper Study, conducted by Redbean Society and New American Dimensions, indicated that they feel at home in the U.S. As would be expected, this feeling increases significantly with acculturation, reaching 83% among acculturated Latinas. Only 40% of all Latinas, and 26% of the acculturated, fear that their children will lose their Latino identity and become too American, pointing to the strength of Latino culture in the U.S. today and the bi-cultural nature of this population.
Available at HispanicCMO.com
Marketers deem Branded Content superior.
Branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing, according to the 2010 study conducted by the Custom Content Council in partnership with ContentWise. The number one reason for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.
Available at HispanicCMO.com
Vast Majority of Retail CMOs cite Flat Holiday Advertising and Marketing Budgets.
According to BDO USA, LLP, 63 percent of chief marketing officers (CMOs) at leading U.S. retailers say their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%). Only 20 percent of CMOs cite a decrease in their holiday marketing and advertising budget, signaling some flexibility compared to 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).
Available at HispanicCMO.com
Sandra Alfaro to lead Kirshenbaum Bond Senecal + Partners Multicultural division.
According to the Wall Street Journal, Kirshenbaum Bond Senecal + Partners has hired Sandra Alfaro to lead its newly created multicultural division, dubbed Ramona, which was formed several months ago after its parent company, MDC Partners, folded a multicultural agency into Kirshenbaum.
U.S. Households plan to Spend an Average of $384 this Season.
U.S. households are expected to spend an average of $384 on Christmas gifts this holiday season, slightly less than last year’s estimate of $390, The Conference Board reports. DOWNLOAD REPORT HERE.
