Agency

The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, “Secret Door,” aimed at the Hispanic market. The new TV spots, inspired and played out in the tradition of a Hispanic telenovela, are designed to keep viewers in suspense as they follow a couple on a journey.

Part 2 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth. Findings from the 2010 Customer and Channel Management Survey

Telemundo Communications Group and Starcom Mediavest Group announced the roll out of the next phase of its Beyond Demographics, a study to understanding the various psychographic segments of U.S. Hispanics in America today.

A week packed with fun, glamour and Latin star-power has kicked off with AXE Solamente Una Noche/Only One Night series featuring Wisin & Yandel at the Aria Hotel in Las Vegas. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer AG-XL

Available at HispanicCMO.com

Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” on Facebook, “follow” on Twitter or subscribe to an RSS feed) for an average of only 4.6 companies online, making this club one of the most exclusive to which a company can hope to gain access. These are among the findings of Cone’s latest research, the 2010 Cone Consumer New Media Study.

Who said that all shoppers are alike? Well, all shoppers walk in and out of the store, browse the aisles and racks, and ultimately purchase a product or item. But, according to the 2010 Latina Shopper Study fielded this summer among a nationally representative sample of Latinas between the ages of 18 and 54, these shoppers browse differently and respond to different stimuli when shopping, and their behavior varies either by level of acculturation, place of origin or a combination of both. Que viva la diferencia!

Available at HispanicCMO.com

Jorge Ortega, seasoned communications executive, and Eduardo del Rivero, founder and former partner of del Rivero Messianu/DDB Advertising, have joined forces with Sergio Roitberg, founder and Chairman of Newlink Group, to create Newlink America , a new and innovative communications management consultancy addressing targeted communities, nationally and locally, and leveraging today’s social networked marketplace.

This conference’s success in bringing so many of us here today is a great example of the importance of multicultural markets in today’s rapidly growing population.

Gilbert Davila – CEO / Davila Multicultural Insights & ANA Multicultural Chair

Why brand consultants need critical understanding of emerging management practices for building sustainable reputation for their clients.

Part 1 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth: Findings from the 2010 Customer and Channel Management Survey. DOWNLOAD REPORT HERE.

As a follow up to our 2010 Association of Hispanic Advertising Agencies Annual Conference, we wanted to thank those who were able to attend and provide an update on a few points of interest
if you missed us.

Podcasts from our industry’s leading experts are now available for download on AHAA’s iTunes channel.