When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?
Agency
Build Bigger Shopping Baskets.
Retailers want to cultivate loyal shoppers. At the same time, CPG manufacturers want to make sure their products are available in the retail channels where their consumers shop. Nielsen research shows that those shoppers who use two or more retail channels spend more money – a lot more money. How much more do they spend? What categories benefit most from the expansion of the number of retail channels over the past decade? And how can retailers attract a greater portion of consumers’ shopping dollars?
Lopez Negrete Communications celebrates 25 Years of Serving Hispanic Community.
Lopez Negrete Communications, Inc. is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century.
Hispanic Marketing Featured by the NY Daily News: Lili Gil’s YouTube Channel gets noticed!
The Daily News of New York City, which is the fifth most-widely circulated daily newspaper in the United States with a daily circulation of over 600,000, has featured today YouTube’s Moments to CultuRise; the 1st YouTube Channel dedicated to empower business leaders and executives with up-to-date news and insights on the Hispanic market. Showcasing a half-page picture of host and marketing executive Liliana Gil, today’s “Your Money” has features Gil’s channel as an innovative way of Reaching out, Online to impact the economy and businesses today.
Available at HispanicCMO.com
WHAT DIGITAL DIVIDE? Latina Shoppers are High-Speed DIGITALISTAS.
It’s time for us to dispel marketer’s perception that Latinas are for the most part un-acculturated, digital illiterates that don’t have access to the internet and that don’t act to promotional stimulus online. The 2010 Latina Shopper Study indicates that 72% of all Latinas have a high-speed internet connection AT HOME and that a whopping 31% are hard-core Digitalistas who prefer to shop online over in-store and/or use the internet to plan their shopping trips or research products online. These women tend to decide what brands to buy before they go to the store and seek recommendations from family and friends.
Available at HispanicCMO.com
Large Companies Highly Optimistic about Ability to Ride out a Slow Recovery.
North America’s largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America’s largest and most influential companies. Nearly 80 percent of CFOs at companies surveyed for Deloitte’s third quarter CFO Signals survey also said that their companies are planning for a “U-shaped” recovery, with two-thirds expecting a wide-bottomed “U” or “bathtub-shaped” recovery. Only 9 percent expect a “W-shaped” or “double-dip” recovery.
Dieste announces Greg Knipp as CEO.
Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.
Wendy’s launches Sabor de Verdad campaign.
Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.
Spending Intentions improve despite Consumers’ Chilly Outlook.
Deloitte has released the results of its 25th Annual Holiday Survey of consumers’ spending intentions and trends for the 2010 holiday season.
How can Companies address Cultural Diversity in Marketing
There are companies that have dedicated groups to deal with Latinos, for example. And sometimes they have separate groups to handle multiple minority group. In some cases there is a multicultural marketing group as distinct from the main marketing group. Some companies have had niche marketing units for a while and then have disbanded them. Some recreate them after a while and then merge them into discrete business units. By Dr. Felipe Korzenny
Available at HispanicCMO.com
The American Youth Study 2010 – Part One: Radio’s Future.
The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 year olds – to analyze how their tastes and habits have changed over the past decade. DOWNLOAD REPORT HERE.
Myspace rebranding strategy speaks to Young Hispanics.
Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
Introducing Gen C – The Connected Collective Consumer.
Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.
