Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.
Agency
Wendy’s launches Sabor de Verdad campaign.
Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.
Spending Intentions improve despite Consumers’ Chilly Outlook.
Deloitte has released the results of its 25th Annual Holiday Survey of consumers’ spending intentions and trends for the 2010 holiday season.
How can Companies address Cultural Diversity in Marketing
There are companies that have dedicated groups to deal with Latinos, for example. And sometimes they have separate groups to handle multiple minority group. In some cases there is a multicultural marketing group as distinct from the main marketing group. Some companies have had niche marketing units for a while and then have disbanded them. Some recreate them after a while and then merge them into discrete business units. By Dr. Felipe Korzenny
Available at HispanicCMO.com
The American Youth Study 2010 – Part One: Radio’s Future.
The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 year olds – to analyze how their tastes and habits have changed over the past decade. DOWNLOAD REPORT HERE.
Myspace rebranding strategy speaks to Young Hispanics.
Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
Introducing Gen C – The Connected Collective Consumer.
Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.
American tax base and electorate increasingly dependent on Hispanics
Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of Hispanics as a population sector in the United States. Geoscape revealed facts in the 2011 series that show explicit support for elevating the discussion on investment across industry and public service forums.
Puerto Rico Governor Fortuno unveils Tax Cut Plan for Businesses & Individuals.
Puerto Rico Gov. Luis Fortuno has unveiled a plan to cut Puerto Rico’s corporate and individual tax rates, detailing one of the most significant planks in his fiscal reform agenda to create jobs and promote growth for an economic turnaround on the Island.
How to Bring Humanity to the Forefront of Any Brand.
Leo Burnett Worldwide released its new book HumanKind, which explores creativity and its impact on people’s behavior. Co-authored by Chairman and Chief Executive Officer Tom Bernardin and Global Chief Creative Officer Mark Tutssel, HumanKind is about people, purpose, and creating acts, not ads – that transform the way people think, feel and ultimately behave.
Republica adds Goya Foods to client roster.
Republica announced its selection by Goya Foods of Florida to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.
Latina Women tend to make decision on specific brands at the Store.
The recently released first-of-its kind 2010 Latina Shopper Study by Redbean Society and New American Dimensions reveals that 80% of Latinas say they prepare a shopping list but only half include specific products or brands in their list. For the most part, these women make a general list of items needed such as coffee, cereal or yogurt, than a specific list of brands they want to buy, like Folger’s, Honey Bunches of Oats or Dannon, for example.
Available at HispanicCMO.com
