In a word, content. More and more, our clients are embracing the concept that marketing is content, that PR is content, that IR and CSR are content. Importantly, they are adopting strategies in which multimedia content delivered across multiple channels is the single most critical key to audience engagement and communications efficacy.
Available at HispanicPRpro.com
According to industry insiders, the Personal Care division of Unilever has select Coral Gables based Zubi Advertising to handle all Hispanic advertising and marketing responsibilities for the division’s brands.
The Sounds Like Branding™ survey by Heartbeats International gives the first chapter in what seems to be a love story between brands and music. It shows how brands love music and that it will become increasingly important in the future of branding — and that there is an opportunity for brands using music in the right way to reach through the market clutter and touch people’s hearts. By Jacob Lusensky, CEO, Heartbeats International
Available at HispanicCMO.com
As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth.
Key findings show that advertising plays a major role in bolstering the nation’s employment figures and economy.
In recent years the digital world has expanded far beyond the desktop, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment. DOWNLOAD REPORT.
The Jeffrey Group has promoted Mike Valdés-Fauli to President. Jeffrey Sharlach, founder and CEO of the firm, also announced that Juan Sanchez, a former Vice President at the agency from 1993 until 2002, will be rejoining as Senior Counselor. Jorge Ortega, who had been President of the firm since 2005, has resigned to pursue other interests. Brian Burlingame, Chief Operating Officer, who has been at the agency for more than 10 years, will continue to manage The Jeffrey Group’s day-to-day operations.
Available at HispanicPRpro.com
First-ever life expectancy report for Hispanic population released. DOWNLOAD REPORT HERE.
The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation. The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny. The Position Paper provides background on the challenges that agencies face at this time and notes that agency financial executives are concerned about lack of agency management and client service director involvement in compensation negotiations.
Available at HispanicCMO.com
