Global ad spend increased 12.8 percent* in the first six months of 2010 when compared with the same period in 2009 and totaled 238 billion USD—driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications.
Agency
Lapiz wins Best of Show at 12th Annual Ad Age Hispanic Creative Awards.
Lapiz took top honors at Ad Age’s 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot “Batalla” promoting Procter & Gamble’s Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners were announced at an awards gala held Friday night, October 8th in Miami, at the end of the AHAA Annual Conference.
Lopez Negrete Communications Best Campaign of the Year by the HPRA.
Lopez Negrete Communications, Inc. was honored by the Hispanic Public Relations Association (HPRA) with a PRemio Award on behalf of long-held client MASECA. The 2010 MASECA Bilingual Spelling Bee won the 2010 PRemio Award for the Best Campaign of the Year in the Public Education category.
Available at HispanicPRpro.com
Reflections from 2010 AHAA: The Pitbull intracultural strategy for ethnic agencies.
The Association of Hispanic Advertising Agencies (AHAA) had its 11th annual conference this week. Its theme was “Natural Selection,” which is meant to emphasize how Hispanic agencies need to evolve. Pitbull may have showed how.
The Univision – Televisa Deal – a marriage made in heaven.
The equity investment and extension of the Programming License Agreement (“PLA”) by Televisa in and for Univision reflects a number of major market, strategic and credit opportunities for both companies, as well as its stockholders, creditors and financial sponsors.
Goya Foods celebrates its 75th Anniversary.
Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.
Arbitron and AHAA partner with the YMCA of Greater Miami to promote literacy.
During some downtime Wednesday at the AHAA conference, volunteers from both AHAA and Arbitron traveled to Morningside elementary school in Miami and read books to children in English and Spanish, and gave away free books and school supplies. This program is an extension of the Arbitron Children’s Reading Corner.
Guitar Center names Creative Civilization Hispanic AOR.
According to industry insiders, Guitar Center has named San Antonio based Creative Civilization as their Hispanic AOR.
Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access
The National Hispanic Caucus of State Legislators’ (NHCSL) Broadband En Accion taskforce released its first whitepaper, ‘Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access’ in a press conference at the National Press Club. The legislators then discussed the product, which lays out a policy framework and recommendations for realizing full digital inclusion for Latino communities.
Hispanic Broadband Access: Making the Most of the Mobile, Connected Future
This paper explores the broadband behavior, challenges and opportunities of the nation’s 48 million Hispanics. A better understanding of this community and its connectivity—increasingly defined by a strong preference for mobile broadband access—can help shape a successful national broadband strategy that spurs substantial new opportunities at the intersection of broadband, mobility and the Hispanic community.
