Agency

Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.

During some downtime Wednesday at the AHAA conference, volunteers from both AHAA and Arbitron traveled to Morningside elementary school in Miami and read books to children in English and Spanish, and gave away free books and school supplies. This program is an extension of the Arbitron Children’s Reading Corner.

According to industry insiders, Guitar Center has named San Antonio based Creative Civilization as their Hispanic AOR.

The National Hispanic Caucus of State Legislators’ (NHCSL) Broadband En Accion taskforce released its first whitepaper, ‘Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access’ in a press conference at the National Press Club. The legislators then discussed the product, which lays out a policy framework and recommendations for realizing full digital inclusion for Latino communities.

This paper explores the broadband behavior, challenges and opportunities of the nation’s 48 million Hispanics. A better understanding of this community and its connectivity—increasingly defined by a strong preference for mobile broadband access—can help shape a successful national broadband strategy that spurs substantial new opportunities at the intersection of broadband, mobility and the Hispanic community.

The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.

Lopez Negrete Communications, Inc. announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.

The biggest factor differentiating US Hispanics from others in our society is their historical background. By Brittany Conlyn – Student – Center for Hispanic Marketing Communication / Florida State University

PR Newswire’s Hispanic Digital Network (hdnweb.com), along with Aflac, announced the launch of the multimedia microsite, Recursos para Negocios, geared toward providing information and resources to Hispanic small business owners.

On the occasion of the ANA’s 100th Anniversary, we the members of the marketing community commit to the following key principles to ensure that our industry thrives and continues to contribute significantly to the economic health and well-being of our society, for at least the next 100 years.

Available at HispanicCMO.com

comScore, Inc. released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved.

Univision Communications Inc. and Grupo Televisa, S.A.B. announced an agreement in which Televisa will make a substantial investment in Univision and the long-term Program License Agreement (PLA) between the two companies will be expanded and extended. As a result, Televisa and Univision will enhance their respective business potential and value creation opportunities.