DMG Solutions, the Miami-based agency that has been among the top three biggest Hispanic Media buyers in the U.S. for the past three years, announces that Jose Luis Villa has joined its ranks as a partner and as General Creative Director. He becomes part of the team led by its president Joe Del Cueto.
Agency
Social Responsibility: A Hot Topic at the AHAA Annual Conference
Latin Grammy Award-winning artist Juanes will be sharing the importance of giving back to our communities on Thursday, October 7th at 5:30 p.m., at the AHAA Conference. To reach out in service and show support for his humanitarian message, AHAA and Arbitron are offering an exclusive opportunity to volunteer while in Miami.
Hispanic Agencies get your Slingshot Ready.
By Dennis Hernández – N’Contact
Check the article from USA Today on Friday, CLICK HERE. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.
The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets? A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project? Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business. Again, it makes perfect sense for GM agencies.
Speaking with ING U.S. CEO Rob Leary
ING sees a need and an opportunity among U.S. Hispanics, and the global financial services giant is pouring resources into it. ING U.S. CEO Rob Leary spoke with HispanicAd.com at the U.S. Hispanic Chamber convention in Dallas about the corporation’s efforts to improve its marketing and outreach to the Hispanic community.
Technology Trends among People of Color.
On September 16, 2010 Pew Internet Project Senior Research Specialist Aaron Smith spoke to the Center for American Progress Internet Advocacy Roundtable about three trends in minority technology use.
Online Product Research.
The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. DOWNLOAD REPORT HERE.
9 in 10 Hispanics see a good education as necessary for Immigrants.
Telemundo announced the results of the newest Ipsos-Telemundo poll, which explores the perceptions of Hispanics about education.
