The Nielsen Company announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen’s television ratings. The new measurement system is a significant advancement for the media industry and will provide greater accuracy, faster reporting, and wider coverage than existing online measurement.
Agency
Nelson Garcia departs GlobalHue.
Media Planning veteran Nelson Garcia has departed Global Hue in New York.
His departure comes on the heels of a major restructuring of the agency and the departure of Laura Marella – Vice Chairman of GlobalHue.
3/4 of Americans have found a TV Commercial Confusing.
Most everyone has felt it at some point. The commercial on television ends and there is still uncertainty about exactly what product or service that commercial was selling. You’re not alone in that feeling of confusion. Three-quarters of Americans (75%) say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55% say they find commercials confusing not very often. Just 14% say they never find commercials on television confusing and 11% do not watch commercials on TV.
ANA Guidebook for Agency Compensation.
A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).
The Future of Hispanic Ad Agencies: ‘Culture Commerce’.
Plenty has been written during the past few years—much of it during the past few months—about the future of Hispanic marketing and Hispanic agencies overall. And this is understandable. The Hispanic market is valued at $1 trillion, and everyone—especially general market agencies which have seen their core business shrinking—seems to want a piece of the pie. But amidst the debate it also seems that the larger question is being ignored: Whether agencies of any kind still matter. By Roberto Ramos – Co-Founder, President & CEO, the vox collective
Available at HispanicCMO.com
ANA announces Finalists for 2010 Multicultural Excellence Awards.
The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
