The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49. Moreover, this was the 14th time Univision was #1 in the network’s history, for an entire week, among Adults 18-34. Univision was the #1 broadcast network among Adults 18-49, Adults 18-34 and Kids 2-11.
Is it a cause for celebration?
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Through the second half of 2010, the pace of recovery is split between lagging developed economies that are mired in an economic malaise and developing economies primarily located in the East that exhibit strong levels of consumer spending. The number one consumer concern continues to be those tied to economic conditions, most specifically, the labor markets. These concerns are negatively impacting shopper trips and consequently consumer spending.
Andrew Speyer – VP Account Planning at Coral Gables based Zubi Advertising will be joining Wing in New York.
Available at HispanicAccountPlanner.com
Edelman announced that its Multicultural practice has been selected by The Latinum Network (TLN) as its PR agency of record. Edelman Multicultural will develop and implement national media and client relations strategies for the company’s peer-to-peer network that focuses on providing solutions for corporations to better meet the needs of the U.S. Hispanic market. The account will be led by the Edelman Multicultural team based in New York City.
Available at HispanicPRpro.com
Don Browne to be Honored By PRSA
The Public Relations Society of America (PRSA), Miami Chapter, will honor longtime healthcare communication professional Jo Baxter, APR, corporate vice president of marketing and public relations, Baptist Health South Florida, with the 2010 Bill Adams PRSA Lifetime Achievement Award and Don Browne, president, Telemundo, with the PRSA Royal Palm Award for making significant contributions to Miami-Dade County.
Available at HispanicPRpro.com
Brand engagement can happen anywhere—a fact recognized by the US senior-level marketers surveyed by integrated marketing solutions provider Alterian, 60% of whom said most customer engagement happens both online and offline. The rest of the respondents were split evenly between the two. Customers likewise indicate that they expect several touchpoints with a brand. Nearly 80% of web users surveyed in Q2 2009 by ATG said they used at least two channels to conduct product research.
Available at HispanicCMO.com
The U.S. advertising market is on the road to recovery, according to a new study from SNL Kagan. The total market is projected to rebound 2.8% to $210.5 billion in 2010, following two consecutive years of declines. SNL Kagan forecasts the market will continue to grow, reaching $214.3 billion in 2011 and $275.8 billion by 2019.
