Agency

Tinseltown is abuzz with award predictions and fashion forecasts for the upcoming award show honoring television’s hottest stars. The biggest winners are often the must-have looks revealed on the red carpet – and sure to turn heads this year is nominee Sofia Vergara of ABC’s “Modern Family. Known for stealing the spotlight with her glamorous style and beautiful looks, Sofia is teaming up with hair care brand Suave Professionals, known for salon-quality performance, to let America choose her red carpet hairstyle for the evening – and is taking one lucky person along for the ride.

In 1920, 144 years after the signing of the Declaration of Independence, women in the United States were given the right to vote. Ninety years later gender equality is still discussed and debated. When it comes to whether things are fine between men and women, the nation is split – just over half of Americans (52%) disagree that things are fine between the genders while 43% say things are fine. But men and women have a different take on the situation with over half of men (55%) believing things are fine compared to just one-third (32%) of women who say the same.

By August, summertime will be winding down and vacations will be coming to an end, signaling that back-to-school time is near. It’s a time that many children eagerly anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers and websites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights the many statistics associated with the return to classrooms by our nation’s students and teachers.

For the fifth consecutive year HispanicAd.com and the Association of Hispanic Advertising Agencies annouce the Hispanic Account Planning Excelencia Awards (HAPE). The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference October 6 – 8, 2010 at the Hyatt Regency in Miami, FL.

Amid seemingly contradictory economic datapoints, manufacturers and retailers will need to focus on the habits of the consumer for clarity and insights into the pace of recovery.

HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) are proud to announce the call for entries for the HispanicAd.com 2010 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference October 6 – 8, 2010 at the Hyatt Regency in Miami, FL.

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

Having achieved its goal of a 72% mail-back participation rate, coupled with strong cooperation by non-respondents with Census workers during door-to-door follow-up visits, this week the U.S. Census bureau reported a budget surplus of $1.6 billion to be returned to the government.

The findings of the Univision-AP Poll relating to Hispanics and Media Consumption show that overall all U.S. Hispanics, including English-dominant Latinos, spend time each day with Spanish-language media.

VSBrooks Advertising won the competitive bidding of the Department of Highway Safety and Motor Vehicles’ campaign directed to Florida’s Hispanic community, on the dangers of distracted driving.

Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.

Available on HispanicCMO.com