Based at Rum Marketing International, Flor de Caña’s headquarters in Miami, Viteri will oversee the brand’s global marketing in key markets such as Mexico, Chile, Spain, the U.S., Australia, Canada, Italy, France, the UK and the Caribbean.
Agency
Lucha Libre Videogame recruits the Vox Collective.
Slang, a publisher of videogames inspired by Hispanic culture, announced that is has signed NY-based boutique advertising and creative assets agency the vox collective as its partner in the launch of its upcoming “Lucha Libre AAA Heroes del Ring” videogame.
Miss Mexico Jimena Navarrete crowned MISS UNIVERSE 2010.
Monday evening a star-studded panel of judges chose Miss Mexico, Jimena Navarrete, as MISS UNIVERSE 2010 live from Mandalay Bay Resort & Casino in Las Vegas.
Tribune’s HOY taps Creación Marketing Communications.
Hoy, the Spanish-language newspaper in Chicago, part of Tribune Hispanic Media Group, has selected Chicago based Creación Marketing Communications to work on the 2010 communication campaign of their weekend edition ‘HOY Fin de Semana’.
Ramirez named VP – Managing Director for Consumer Hispanic Markets at McCormick.
Valentin Ramirez, formerly with the Wm. Wrigley Jr. Company, has been appointed to the new position of Vice President/Managing Director Consumer Hispanic Markets, Americas for McCormick and Company, Inc., it was announced by McCormick Chairman, President and CEO Alan Wilson.
IAB’s 2010 MIXX Awards Finalists.
The Interactive Advertising Bureau (IAB) today announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact.
Are US Hispanic Ad Agencies a dying breed?
Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix Supermarkets and Burger King to mainstream agencies or hybrids with internal multicultural executives, we have been measured and we have fallen short.
Don’t kill the messenger, understand that we have a problem.
By Gene Bryan – CEO / HispanicAd.com
Top players in our Industry check-in to add their comments.
The Fading Glory of the Television & Telephone
One day you’re the brightest star in the galaxy. Then something new comes along — and suddenly you’re a relic. It’s a turn of fate that awaits sports heroes, movie stars, political leaders. And, yes, even household appliances.
Agency Consolidation and the Intercultural New Mainstream.
The New York Times recently ran an article about how certain companies, like Burger King, have begun consolidating their agencies (essentially eliminating their multicultural agencies). The author, Stuart Elliott, notes that this move is “indicative of a trend that has accelerated as younger consumers, who are often less likely to use traditional labels of race and ethnicity, have become more of a force in the consumer marketplace.” By Miguel Gomez Winebrenner
Lines of Communication between Marketers & Consumers.
According to a recent study by Epsilon, a quarter of consumers surveyed were unsure of what communications services provider they were going to select for mobile phone, internet, local/long distance calling, cable TV and satellite TV. Consumers who know which provider they will choose are much less sensitive to price – highlighting the value of loyalty to a brand. Findings from the study describe opportunities for communications services marketers to engage undecided consumers and improve existing relationships while building loyalty. DOWNLOAD REPORT HERE.
