The findings of the Univision-AP Poll relating to Hispanics and Media Consumption show that overall all U.S. Hispanics, including English-dominant Latinos, spend time each day with Spanish-language media.
Agency
Insufficient Budgets, Shortage of Skills & Inadequate Tools hinder Marketing Efforts.
Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
Available on HispanicCMO.com
VSBrooks Advertising to handle Hispanic Outreach for Florida Dept. Highway Safety & Motor Vehicles.
VSBrooks Advertising won the competitive bidding of the Department of Highway Safety and Motor Vehicles’ campaign directed to Florida’s Hispanic community, on the dangers of distracted driving.
Communications Spending driven by Digital Technology and shifts in Business and Consumer Spending.
Veronis Suhler Stevenson (VSS) announced the release of its VSS Communications Industry Forecast 2004-2014, providing a five-year historical record and a five-year forecast of spending for four Revenue Streams – and now also an additional analysis of the six major Industry Sectors — including 20 segments and more than 100 sub-segments of the U.S. Communications Industry.
US Army puts account into review.
The scope of the RFP includes traditional advertising, digital and direct marketing, media planning and buying, public relations, promotions, and event and multi-cultural marketing.
All is up for grabs.
Focusing on Analytics & Accountability.
Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.
Available on HispanicCMO.com
Farmers Insurance unveils new TV campaign.
Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.
2010 Online Marketing Blueprint.
It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.
Sofia Vergara entices Jay Leno with dulce de leche.
Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.
Univision-AP Poll: HISPANICS AND RELIGION
The findings of the Univision-AP Poll relating to Hispanics and Religion show that younger Latinos, as well as English-dominant Hispanics, are much less likely to identify as Catholic than older, Spanish-dominant Hispanics.
I was told there’d be no Math.
Two of the most prevalent characteristics of today’s media environment are fragmentation and convergence. Proper marketing or integrated media strategy and planning work require one to have the outlook, brains and muscle to navigate incredible complexities. It’s not for everyone.
Back to School: A Survival Guide for Marketers.
PointRoll ShopLocal released a free comprehensive research analysis “Back-to-School Consumer Interactions Reveal a Hidden Opportunity for Advertisers.” We developed this guide to help retailers and brands optimize their activities in the important Back-to-School (“B2S”) season, second only in significance to the winter holidays for retailers and brands who target this market. While the economy is holding its ground and the B2S market is estimated to grow a robust 11% to $55B in 2010, many retailers and brands are watching their cash registers cautiously and taking a wait-and-see approach towards their marketing efforts. DOWNLOAD REPORT HERE.
Wendys taps Bravo Group.
Wendys International, Inc., part of Wendys/Arbys Group, Inc. named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendys brand.
