Having achieved its goal of a 72% mail-back participation rate, coupled with strong cooperation by non-respondents with Census workers during door-to-door follow-up visits, this week the U.S. Census bureau reported a budget surplus of $1.6 billion to be returned to the government.
Agency
Univision-AP Poll: HISPANICS AND MEDIA CONSUMPTION
The findings of the Univision-AP Poll relating to Hispanics and Media Consumption show that overall all U.S. Hispanics, including English-dominant Latinos, spend time each day with Spanish-language media.
VSBrooks Advertising to handle Hispanic Outreach for Florida Dept. Highway Safety & Motor Vehicles.
VSBrooks Advertising won the competitive bidding of the Department of Highway Safety and Motor Vehicles’ campaign directed to Florida’s Hispanic community, on the dangers of distracted driving.
Insufficient Budgets, Shortage of Skills & Inadequate Tools hinder Marketing Efforts.
Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
Available on HispanicCMO.com
Farmers Insurance unveils new TV campaign.
Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.
US Army puts account into review.
The scope of the RFP includes traditional advertising, digital and direct marketing, media planning and buying, public relations, promotions, and event and multi-cultural marketing.
All is up for grabs.
Communications Spending driven by Digital Technology and shifts in Business and Consumer Spending.
Veronis Suhler Stevenson (VSS) announced the release of its VSS Communications Industry Forecast 2004-2014, providing a five-year historical record and a five-year forecast of spending for four Revenue Streams – and now also an additional analysis of the six major Industry Sectors — including 20 segments and more than 100 sub-segments of the U.S. Communications Industry.
Focusing on Analytics & Accountability.
Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.
Available on HispanicCMO.com
Univision-AP Poll: HISPANICS AND RELIGION
The findings of the Univision-AP Poll relating to Hispanics and Religion show that younger Latinos, as well as English-dominant Hispanics, are much less likely to identify as Catholic than older, Spanish-dominant Hispanics.
Wendys taps Bravo Group.
Wendys International, Inc., part of Wendys/Arbys Group, Inc. named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendys brand.
I was told there’d be no Math.
Two of the most prevalent characteristics of today’s media environment are fragmentation and convergence. Proper marketing or integrated media strategy and planning work require one to have the outlook, brains and muscle to navigate incredible complexities. It’s not for everyone.
Sofia Vergara entices Jay Leno with dulce de leche.
Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.
