Batanga, Inc. announced that Olivia Maloney, former Director of U.S. Hispanic Sales & Solutions for AOL Advertising, was named VP of Sales for the Eastern region. Maloney will be based out of Batanga Network’s New York office and report directly to Chairman and CEO, Rafael Urbina.
Agency
Crossing the Lines in Cross-Cultural Advertising.
And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.
And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.
BY Eduardo Dehesa-Conde – SVP, Group Creative Director Multicultural / Draftfcb
Executives on a Shopping Field-trip: A Peak at the Hispanic Retail 360 Experience.
San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.
Available on HispanicCMO.com
Brand-Based Customer Loyalty.
Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG. DOWNLOAD REPORT HERE.
Social Sites get people talking, but Marketers must earn Trust.
All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.
Available on HispanicPRpro.com
Telemundo launches Digital OOH Network ‘Telemundo en tu Mundo’.
Telemundo announced that the Telemundo Station Group has added Digital Out of Home capabilities to their Conexion sales platform. The digital network, “Telemundo en tu Mundo,” launches as the largest Digital Out of Home network serving the U.S. Hispanic market.
Blaxicans in the mix
Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.
You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.
By Manny Gonzalez
To read more CLICK above on El Blog.
Minorities & Women are deeply underrepresented in the Leadership of Media, Telecom & High Tech.
At a briefing on Capitol Hill yesterday, Senator Menendez released a comprehensive report that summarized the findings from a voluntary survey of the nation’s top corporations.
The survey revealed far lower representation among minorities and women on corporate boards and in senior leadership positions than their levels of representation in America’s population (34% minorities and 50% women).
Consumers still like TV Ads Best.
Research on multiscreen consumers has indicated their tolerance for online advertising is getting better. A survey by Frank N. Magid Associates in May 2010 found that ads in online video content were as acceptable as television ads to a majority of viewers. And a December 2009 comScore study found that, while many people purposely watch TV online to avoid advertising, they would be willing to watch more ads than are currently streamed.
Univision-AP Poll: HISPANICS AND LANGUAGE BARRIERS IN EDUCATION
The findings of the Univision-AP Poll relating to Hispanics and Language Barriers in Education show that despite valuing high school completion, language barriers are crucial obstacles for Hispanics when helping their children with school, and achieving graduation.
Securing a Better Future for their Families is worth the hardships Immigrants may be facing.
Telemundo announced the results of the newest Ipsos-Telemundo telephone poll. As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families.
LatinWorks named Hispanic AOR for Post Foods.
LatinWorks has been named as the Hispanic agency of record for Post Foods, LLC. LatinWorks will focus on leading Hispanic Brand development initiatives for the Post brands, including the iconic cereal Honey Bunches of Oats.
