The client is gone, Jose is gone, Paco is gone and now Manuel is GONE! No more Amigos!
Agency
Univision-AP Poll: HISPANICS & THE ECONOMY
The findings of the Univision-AP Poll relating to the economy show that Hispanics were not immune to the worst economic downturn facing the nation and yet are extremely positive about their own situation. The study found that:
Economic Climate impacts Consumer Buying Behavior.
According to Epsilon Targeting consumer purchase behavior shifted due to economic conditions and social trends. Epsilon Targeting’s Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database, will be released in two parts. The first report will focus on retail, business-to-consumer and business-to-business.
Have you hugged your Agency Today?
Have you hugged your agency partners today?
OK, I’ll admit that sounds a little extreme, but the question is intended to be exaggerated to highlight the state of agency/client relationships these days.
When Press Releases Go Bad.
While some of these may seem basic or obvious, savvy PR and marketing professionals would do well to remember and apply these tips the next time they send a release, regardless of the format.
Available on HispanicPRpro.com
Research on Latina Shoppers.
Jackie Bird, CEO of Redbean Society in New York and David Morse, CEO of New American Dimensions in California jointly announced the launch of a new study that will answer many marketers’ questions about the factors that drive shopping behavior among Latina women. The study is the first of its kind to evaluate the cultural and behavioral dynamics that influence shopping in the fastest growing consumer market segment in the U.S. today, the Hispanic market. This market is expected to represent at least $1.3 Trillion in buying power by 2013.
Lower Prices a Boon to Consumers, but a Bane to Retailers.
In 2007 and for much of 2008, rising gasoline and commodity prices led to a wave of price increases in the consumer-packed goods industry. For some categories, it was not uncommon to have two to three price increases as ingredient, packaging, energy and transportation prices jumped sharply. During that time, many retailers—particularly those selling food and beverages—experienced a lift in sales and profits. As recessionary pressures intensified at the end of 2008, gasoline and commodity prices started to drop and many retailers began passing on the savings to their shoppers and cutting prices broadly to be more competitive with value retailers.
Consumer Engagement Opportunities for Credit Card Marketers.
According to a recent study by Epsilon, more than half of consumers surveyed were unsure of what credit card company they were going to use when opening up a new account. This represents a huge opportunity for credit card marketers to engage these undecided consumers.
Available on HispanicCMO.com
The New Mainstream: Content, not Language.
In 1790, when the newborn United States of America took its first official Census, census workers slotted Americans into only a handful of categories, including free males, free females, slaves and “others.”
Today, “others” are America. Roughly a third of the U.S. population is what we generally would describe as a minority, and among youth, that number rises to more than 4 in 10.
By 2050, half of all of us will be what we call a minority today.
Welcome to New America!
By Norma Orci
Available on HispanicCMO.com
Monitoring Radio Placements for Public Relations – AQH vs. Cume.
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients. One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired. The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer research company. While there may be other important standards like message delivery, positive tone and audience demographics, we all tend to start with the audience numbers. Let’s examine those numbers and which are best to measure public relations outreach. Courtesy of David Henry / TelenoticiasUSA
Available on HispanicPRpro.com
d exposito & Partners wins Hispanic in health-related account.
The Visiting Nurse Service of New York has announced the selection of Curtis & Perry, together with multi-cultural agencies d exposito & partners and IW Group, as advertising agencies for VNSNY CHOICE.
AP and Univision ready to release study on Hispanics in the USA.
The Associated Press and Univision, with the support of The Nielsen Company and Stanford University, interviewed more than 1,500 Latinos from coast to coast. They were questioned in English and Spanish about their attitudes and experiences, on topics from politics to education, religion to economics.
Global Economic recovery slower than anticipated despite Asian/Latin American gains.
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer confidence rose two points in the U.S. in Q2 to 87, where the world’s largest economy continued on course for a slow, but steady climb out of the recession. Consumer Confidence Index levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
