Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.
Available on HispanicCMO.com
Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.
It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.
Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.
The findings of the Univision-AP Poll relating to Hispanics and Religion show that younger Latinos, as well as English-dominant Hispanics, are much less likely to identify as Catholic than older, Spanish-dominant Hispanics.
Two of the most prevalent characteristics of today’s media environment are fragmentation and convergence. Proper marketing or integrated media strategy and planning work require one to have the outlook, brains and muscle to navigate incredible complexities. It’s not for everyone.
PointRoll ShopLocal released a free comprehensive research analysis “Back-to-School Consumer Interactions Reveal a Hidden Opportunity for Advertisers.” We developed this guide to help retailers and brands optimize their activities in the important Back-to-School (“B2S”) season, second only in significance to the winter holidays for retailers and brands who target this market. While the economy is holding its ground and the B2S market is estimated to grow a robust 11% to $55B in 2010, many retailers and brands are watching their cash registers cautiously and taking a wait-and-see approach towards their marketing efforts. DOWNLOAD REPORT HERE.
Wendys International, Inc., part of Wendys/Arbys Group, Inc. named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendys brand.
Batanga, Inc. announced that Olivia Maloney, former Director of U.S. Hispanic Sales & Solutions for AOL Advertising, was named VP of Sales for the Eastern region. Maloney will be based out of Batanga Network’s New York office and report directly to Chairman and CEO, Rafael Urbina.
General Motors has assigned the Chevrolet US Hispanic advertising and marketing duties to Austin based Latinworks.
Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG. DOWNLOAD REPORT HERE.
All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.
Available on HispanicPRpro.com
And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.
And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.
BY Eduardo Dehesa-Conde – SVP, Group Creative Director Multicultural / Draftfcb
San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.
Available on HispanicCMO.com
