Agency

Wendys International, Inc., part of Wendys/Arbys Group, Inc. named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendys brand.

Batanga, Inc. announced that Olivia Maloney, former Director of U.S. Hispanic Sales & Solutions for AOL Advertising, was named VP of Sales for the Eastern region. Maloney will be based out of Batanga Network’s New York office and report directly to Chairman and CEO, Rafael Urbina.

General Motors has assigned the Chevrolet US Hispanic advertising and marketing duties to Austin based Latinworks.

Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG. DOWNLOAD REPORT HERE.

All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.

Available on HispanicPRpro.com

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

BY Eduardo Dehesa-Conde – SVP, Group Creative Director Multicultural / Draftfcb

San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.

Available on HispanicCMO.com

Telemundo announced that the Telemundo Station Group has added Digital Out of Home capabilities to their Conexion sales platform. The digital network, “Telemundo en tu Mundo,” launches as the largest Digital Out of Home network serving the U.S. Hispanic market.

At a briefing on Capitol Hill yesterday, Senator Menendez released a comprehensive report that summarized the findings from a voluntary survey of the nation’s top corporations.

The survey revealed far lower representation among minorities and women on corporate boards and in senior leadership positions than their levels of representation in America’s population (34% minorities and 50% women).

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.

You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.

By Manny Gonzalez

To read more CLICK above on El Blog.

Research on multiscreen consumers has indicated their tolerance for online advertising is getting better. A survey by Frank N. Magid Associates in May 2010 found that ads in online video content were as acceptable as television ads to a majority of viewers. And a December 2009 comScore study found that, while many people purposely watch TV online to avoid advertising, they would be willing to watch more ads than are currently streamed.

The findings of the Univision-AP Poll relating to Hispanics and Language Barriers in Education show that despite valuing high school completion, language barriers are crucial obstacles for Hispanics when helping their children with school, and achieving graduation.