Agency

Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.

After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents. By Liliana Gil, Managing Partner AG-XL Alliance/p>

Available on HispanicCMO.com

The doldrums of summer arrived early, it seems. Several recent research reports on consumer sentiment and shopping behavior show that Americans are not ready to open their wallets any wider this year than last. Lisa E. Phillips, Senior Analyst/eMarketer

Available on HispanicCMO.com

We are all waiting for the Census numbers. According to the official schedule we will not know the official number of US Hispanics until April of 2011. Nevertheless I took the time to look at some sources of data to figure out what the growth of US Latinos is likely to be in the next few years.

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

by Jose Villa

AVAILABLE on HispanicAd.com El Blog

AHAA will be holding it’s annual conference and has developed content that will stimulate attendees from all agency disciplines as well as all agency partners. For the first time, we are inviting clients to join us, to experience a conference that delivers content at an elevated level. We all know the importance of the market. We’re in it. We will join together to discuss what’s next and learn from those who face the same challenges we do yet were able to overcome them to elevate the market and business.

Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer survey by Deloitte. Additionally, shoppers plan to revisit some of the shopping destinations they put on hold during the recession.

A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics of the Black population. Topics covered include marital status, educational attainment, nativity and citizenship status, labor force and employment status, occupation, earnings, poverty and housing tenure. The data, collected by the Current Population Survey, pertain to the noninstitutionalized population and are shown for the Black Alone population and the Black Alone or in Combination population.

The findings of the Univision-AP Poll relating to Higher Education show that Hispanics, despite acknowledging the value of a college degree, most often do not achieve the goal.

Industry sources have confirmed that Edelman Multicultural has been assigned media relations responsibilities for the 11th Latin Grammys produced by the Latin Recording Academy.

Immigrants, Latinos, and Asians account for large and growing shares of the U.S. economy and electorate. Overall, immigrants made up more than 12% of the U.S. population (or nearly 38 million people) in 2008, and more than 43% of them are naturalized U.S. citizens meaning they are eligible to vote. “New Americans”—immigrants and the children of immigrants—accounted for more than 8.6% (or 11.7 million people) of all registered U.S. voters in 2006. STATISTICS AVAILABLE HERE