Agency

Global Hue has contact HispanicAd.com to confirm that Gustavo Razzetti has departed the agency, as we reported this morning. GlobalHue advised us to contact Verizon for their statement on a potential review.

According to Blackweb20.com and mediabistro.com, Gustavo Razzetti the President of GlobalHue Latino and former President/CEO of EuroRSCG Latino has left the agency and the Verizon account is under serious review.

Technology use among foreign-born Latinos continues to lag significantly behind that of their U.S.-born counterparts. The nativity differences are especially pronounced when it comes to internet use. While 85% of native-born Latinos ages 16 and older go online, only about half (51%) of foreign-born Latinos do so. When it comes to cell phones, 80% of native-born Latinos use one, compared with 72% of the foreign born.

Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.

Available on HispanicCMO.com

The findings of the Univision-AP Poll relating to Politics show that Hispanics still overwhelmingly support the Democratic Party and the majority think President Obama is doing a good job overall, but the once solid Hispanic support is now waning. On issues important to Hispanics, the President received tepid ratings.

Harrah’s Entertainment, Inc. has named Walton | Isaacson its agency of record for the U.S. Hispanic market. Walton | Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications.

Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.

Ad Age’s seventh annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age’s extensive ranking of Top U.S. Hispanic Media Agencies.

Available here for a limited time.

I recently attended a meeting of the Association of Hispanic Advertising Agencies (AHAA) in Florida. In many ways, it was like Old Home Week, a reunion of sorts with people I have known in the industry for more years than I will admit publicly. (You’ll understand someday.) Many of us can attribute at least a few of our grey hairs and facial lines to the battles we won and lost as we pushed past barriers and brought the Hispanic market from total anonymity to the marketing juggernaut it is today. By Laura Marella – Vice Chairman/Global Hue

Available on HispanicCMO.com

Creating an “unfair competitive advantage” seems to be a persistent goal in the tech start-up world. It is a pretty standard question that venture capitalists ask entrepreneurs seeking funding (with a lot of stress on the word unfair). It’s frequently used as an internal mantra in tech companies to keep pushing for more innovations in their products, infrastructure or strategy. I find that it can be a great way to focus critical analysis of a business’s true differentiation and realistic competitive advantages.

Rohit Arora, a planning director for Young & Rubicam in Dubai, looks at how packaging design can be leverage to not only motivate consumers to buy, but to build brand equity and customer loyalty.

By Rohit Arora, Planning Director, Y&R

Available on HispanicAccountPlanner.com