Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.
Available on HispanicCMO.com
The findings of the Univision-AP Poll relating to Politics show that Hispanics still overwhelmingly support the Democratic Party and the majority think President Obama is doing a good job overall, but the once solid Hispanic support is now waning. On issues important to Hispanics, the President received tepid ratings.
Harrah’s Entertainment, Inc. has named Walton | Isaacson its agency of record for the U.S. Hispanic market. Walton | Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications.
Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.
Ad Age’s seventh annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age’s extensive ranking of Top U.S. Hispanic Media Agencies.
Available here for a limited time.
I recently attended a meeting of the Association of Hispanic Advertising Agencies (AHAA) in Florida. In many ways, it was like Old Home Week, a reunion of sorts with people I have known in the industry for more years than I will admit publicly. (You’ll understand someday.) Many of us can attribute at least a few of our grey hairs and facial lines to the battles we won and lost as we pushed past barriers and brought the Hispanic market from total anonymity to the marketing juggernaut it is today. By Laura Marella – Vice Chairman/Global Hue
Available on HispanicCMO.com
Creating an “unfair competitive advantage” seems to be a persistent goal in the tech start-up world. It is a pretty standard question that venture capitalists ask entrepreneurs seeking funding (with a lot of stress on the word unfair). It’s frequently used as an internal mantra in tech companies to keep pushing for more innovations in their products, infrastructure or strategy. I find that it can be a great way to focus critical analysis of a business’s true differentiation and realistic competitive advantages.
Rohit Arora, a planning director for Young & Rubicam in Dubai, looks at how packaging design can be leverage to not only motivate consumers to buy, but to build brand equity and customer loyalty.
By Rohit Arora, Planning Director, Y&R
Available on HispanicAccountPlanner.com
Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works—what’s attractive to it, how it decides what it likes and doesn’t like, and how it chooses to buy or not buy the infinite variety of products and services presented to it every day. Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients’ brands, products, packaging, in-store marketing, advertising, and entertainment content.
Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has selected Revolucion to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.
Available on HispanicPRpro.com
A beautiful lawyer falls in love with her client, a young thief that just got out of jail. All of the sudden, they start a romance that not only is forbidden but also dangerous for them and their families.
Two women experience a car accident. One is an undercover mole working for the secret police, the other, an average good girl. The first one died. The other one survived but her face was ruined and she also lost her memory. Suddenly, an experimental surgeon finds them, not knowing their true identities, traded their faces… the story begins.
By Anibal Casso, Account Planner at The Vidal Partnership
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The Direct Marketing Association (DMA) released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.
