Agency

MagnaGlobal , a division of IPG’s Mediabrands, releases an updated US Media Advertising Revenue Forecast.

We expect media suppliers to generate $169.9 billion dollars of advertising revenues during 2010. On the back of continued improvements in the economy and the absence of a “double dip” return to recessionary conditions, MagnaGlobal forecasts that the US advertising economy will grow by 2.1% during 2010, excluding Political and Olympic advertising on TV. This is marginally higher than our prior forecast of 1.6% year-to-year growth.

Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. By Marsha Friedman

Available on HispanicPRpro.com

Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.

According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.

American consumers have re-learned how to shop — and in the process re-shaped the playing field for both consumer products marketers and packaged goods retailers. The recession has made it necessary for Americans to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed — and even calculating —approach to a shopping game previously driven by impulse, advertising responsiveness and the fundamental attractiveness of brands. DOWNLOAD REPORT HERE.

The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.

Sí TV announced that Gilbert Dávila has joined the network’s board. The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.

Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory with precisely defined consumer segments that go beyond demographics to encompass client-specific profiles and evaluating media from a consumer centric, holistic fashion, to allow you to optimize your cross-platform plans.uced the media cost by 35% per person.

Available on HispanicCMO.com

The Center for American Progress, in conjunction with A Woman’s Nation, the Rockefeller Foundation, and TIME magazine, conducted a landmark study in the summer of 2009 into public attitudes about women, society, and the workplace. Women are approaching the historic milestone of constituting half of the workforce, and the study sought to determine how Americans felt about a range of changes in the nature of modern family life and work. DOWNLOAD REPORT HERE.

The shopping behavior data coupled with the demographic trends suggest that an enduring shift has taken place as a result of the Great Recession. Going forward, purchases will be more deliberate and purposeful. Conspicuous consumption will give way to more conscious or practical consumerism. Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession. DOWNLOAD REPORT HERE.