Tecate Light announced the return of its award-winning ad campaign “Papás”, anchored on the brand’s tagline “Por los que quieren más” or “For those who want more.” Three Spanish-language spots are now airing on Univision, Telemundo, Azteca America and Estrella TV in markets where the beer is available, including Ariz., Calif., and Texas.
Agency
Why Marketers must keep Kids’ safety in Mind.
More than one-quarter of parents with kids under 18 think their children will be spending more time online now that summer vacation is getting started, according to a June survey by the National Cyber Security Alliance (NCSA).
Leo Burnett sweeps Radio Lions.
Leo Burnett won Gold Lions for Radio, Media and Outdoor at Cannes Lions 2010 Festival. The agency network offices earned seven more Lions, including three more Gold Lions in the Radio Category.
Where does Creativity come from?
Create or Else, a new global YouTube Channel founded and curated by Ogilvy & Mather to celebrate what inspires creative ideas, was announced today at a press conference at the Cannes Lions International Advertising Festival.
NPD: Consumers Wary About the Economic Outlook
It appears that a thriftier consumer may be emerging from the Great Recession. According to a new report by The NPD Group, many consumers feel that their financial situation will not improve or will be worse over the next year.
Cabrera and Fernandez join GlobalHue.
GlobalHue announced that two industry leaders in planning, business development and integrated marketing will join the agency in new executive positions.
100 Most Valuable Global Brands.
This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands.
Available on HispanicCMO.com
Understand ‘What And How’ the Consumer Thinks.
Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Selling to boomers and older consumers is different primarily because of this shift in values. Our need for identity, relationships, purpose, gaining knowledge and growth, rejuvenation and recreation are always with us, but as we grow older, we focus more on having meaningful experiences, rather than gaining material goods.
Available on HispanicCMO.com
Pinpointing BP’s Pitfalls: Eight Ways to Reconnect After a Disaster.
For the past two months, our eyes have been glued to news of the Gulf Coast oil spill. And with each barrel that gushes into the Gulf, our anxiety and frustration rises exponentially. Much of our ire is aimed squarely at BP. With each day that passes, the oil company is buried deeper in a disaster that will surely be difficult to overcome. And according to Maribeth Kuzmeski, what makes the situation worse is how BP has chosen to connect with the media and the public during these critical days—resorting to misleading information, poor communication, and neglect in order to dodge responsibility for the spill.
Available on HispanicPRpro.com
Secret to successful New Product Innovation: Keep the Boss Out of It.
Billions of dollars are spent on developing and launching new consumer packaged goods (CPG) products each year, and some companies see tremendous success while others – don’t. Why? One secret appears to lie in the degree of senior management involvement in the creative process, according to a first-of-its-kind study unveiled by The Nielsen Company at its Consumer 360 Conference, the global intersection of what consumers watch and buy.
