GlobalHue revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. A key finding is that bicultural Hispanics are empowered to pick and choose from various cultures, thus making them among the most successful and optimistic groups of those surveyed. DOWNLOAD SUMMARY HERE
Also AVAILABLE on HispanicCMO.com
LIVESTRONG is expanding its outreach to the Hispanic/Latino community through promotion of its free Spanish-language resources aims to provide more support to a wider number of Hispanics/Latinos affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
Monrabal, the global brand manager for Polymer Char, a chemical company headquartered in Paterna, Spain, looks at how brands can learn to survive and even master these turbulent times.
d expósito & Partners’ campaign for the Ronald McDonald House Charities/Hispanic Commitment to Education Resources (RMHC/HACER) scholarship program has, again, been recognized as outstanding work in the public relations field. Last night, the New York Chapter of the Public Relations Society of America honored the agency’s work with a Big Apple Award for Multicultural Public Relations for Government, Associations and Non-Profit Organizations.
AVAILABLE on HispanicPRpro.com
Isabela Sanchez was introduced as the new Media Planning Guru at Coral Gables based Zubi Advertising. The agency has gone through some changes in their media department in the last year with the sudden departure of veteran media planning executive Lula Olmedo. Who was replaced by the high profile Latin American media planning executive Javier Mantilla., who left the agency abruptly in less than a year.
Industry insiders speculate that the agency is having some internal issues.
The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue. A very divisive topic.
Compound that even further to address this issue in marketing terms and its impact on the industry.
Coral Gables based Zubi Advertising posted a piece on their blog “gringo Mask” that proposed that Mexican or other immigrants use cut-out pictures that the agency offered of a Gringos (basically white people) and wearing it to deceive the police.
To read El Blog CLICK above.
Bromley Communications, LLC’s Vice President of Public Relations, Deborah Charnes, will speak next week at an international conference where 800 PR professionals will gather.
AVAILABLE on HispanicPRpro.com
Sí TV announced that Javier Saralegui has joined its board. Saralegui served as president and chief operating officer of Univision Online and President of Galavisión for a combined 20 years.
The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.
Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and the largest gain since Q1 2006, as the ad market finally experienced a long-awaited rebound.
How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes. A recent study from marketing services leader Epsilon revealed that a large majority of recent purchasers reported that they would not purchase the same brand again. Marketers must improve the customer experience by better engaging with consumers throughout the purchase process and thereafter.
AVAILABLE on HispanicCMO.com
