Agency

With economic conditions remaining uncertain and advertising showing a modest return to stability, consumer behavior is expected to be the catalyst of entertainment and media (E&M) industry change over the next five years, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2010-2014 (Outlook).

Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as people begin to rethink what is important and how they want to live. Analyzing the findings of its survey of 5,700 adults in seven markets (Brazil, China, France, Japan, Netherlands, United Kingdom, United States), the company reveals how changes in consumer consciousness are driving people away from the hyperconsumerism of recent decades and toward a more mindful approach to living and consuming.

Recent research from Mintel suggests that Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas.

How did our agency spend the inaugural game of the 2010 FIFA World Cup? We were Hudson River Park, where d expósito & Partners watched the Mexico vs South Africa match with Jaime Camil and over 500 die-hard fans of the selección mexicana. This was the first in a series of World Cup viewing parties, courtesy of our client McDonald’s.

According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 on dear ole dad this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.*

Companies still face many challenges in using Web analytics and measurement effectively, but some are taking steps to address those problems and move toward more coherent and integrated measurement strategies, according to a spring 2010 study by Econsultancy and analytics firm Lynchpin.

This is what our conference room became when Mexico was playing South Africa for the opening match of the World Cup – Lopez Negrete Communications in Houston. How is your agency celebrating the 2010 World Cup matches?

For the first time since the second quarter of 2007, a majority (51%) of CEOs of the nation’s leading private companies surveyed for PricewaterhouseCoopers’ Private Company Trendsetter Barometer were optimistic about the US economy’s prospects over the next 12 months (up six points from the previous quarter and up 32 points from the same quarter in 2009). Similarly, the number of CEOs expressing pessimism fell four points from the previous quarter to 11%, a 30-point drop from the same quarter in 2009.

comScore, Inc. released a study on the state of the Internet in Latin America. The report found that Internet usage across the region has witnessed significant growth in the past year, with visitation increasing 23 percent to now represent 8 percent of the world’s total Internet audience.