Nike is not an official World Cup sponsor but, thanks to some creative marketing, that doesn’t stop consumers across the globe from linking the company to the world’s largest soccer tournament. The Nielsen Company analyzed online blogs, message boards and social networking sites and found that the sports shoe and apparel giant was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
Agency
2009 National and State characteristics Population Estimates.
The U.S. Census Bureau released population estimates as of July 1, 2009, for the nation, each state and the District of Columbia by age, sex, race and Hispanic origin.
Banking pays off in Spanish at the heart of NYC
In the streets of New York City, financial capital of the world, Bank of America proudly leads by example with bilingual signage at their iconic Empire State location. This visible commitment to engage and reach walking-by New Yorkers “in language”, is indicative of a bigger trend: banking in Spanish pays off!
By Liliana Gil – Managing Partner – Cultural Intelligence Officer
AVAILABLE on HispanicCMO.com
ANA looking for entries for 10th Annual Multicultural Excellence Awards.
The ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
What We Love and Hate about America.
A new Harris Poll measures what Americans think about the United States or, more specifically, how they rate 16 elements of American life.
Large majorities of the public give high marks to science and technology, the Constitution, the quality of life and colleges and universities. Large majorities give poor marks to our political system, the economic system, public schools, the health care system and the legal system.
Online Ad Forecast to exceed $100B in 2015.
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for online advertising.
The presence of millions of businesses, billions of consumers, and hundreds of billions in e-commerce activity around the world make the Internet increasingly important to marketers with every passing day. In this context, we forecast that global online advertising will rise by 12.4% in constant currency terms during 2010, to $61.0 billion dollars globally.
Shift Happens: How Big Media Companies will survive in the Digital Age.
Shifts in how people consume music, entertainment and news are undermining traditional media business models that currently support the cost of making great content. The irony is that by embracing and taking advantage of the new media landscape that threatens their survival, media companies can not only survive, but actually thrive.
How to get the Budget you Need.
As 2011 planning season approaches, here are a few things you can do to increase the probability that you’ll get the resources you need for marketing to help drive business goals. Before you go in with your request, work your way down this checklist.
AVAILABLE on HispanicCMO.com
