The ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
Agency
Banking pays off in Spanish at the heart of NYC
In the streets of New York City, financial capital of the world, Bank of America proudly leads by example with bilingual signage at their iconic Empire State location. This visible commitment to engage and reach walking-by New Yorkers “in language”, is indicative of a bigger trend: banking in Spanish pays off!
By Liliana Gil – Managing Partner – Cultural Intelligence Officer
AVAILABLE on HispanicCMO.com
Online Ad Forecast to exceed $100B in 2015.
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for online advertising.
The presence of millions of businesses, billions of consumers, and hundreds of billions in e-commerce activity around the world make the Internet increasingly important to marketers with every passing day. In this context, we forecast that global online advertising will rise by 12.4% in constant currency terms during 2010, to $61.0 billion dollars globally.
Alex López Negrete inducted to the AAF Class of 2010 Southwest Hall of Fame.
The Tenth District of the American Advertising Federation announces the Southwest Advertising Hall of Fame Class of 2010 with seven new honorees, among whom will be Alex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications, Inc., in Houston, Texas.
How to get the Budget you Need.
As 2011 planning season approaches, here are a few things you can do to increase the probability that you’ll get the resources you need for marketing to help drive business goals. Before you go in with your request, work your way down this checklist.
AVAILABLE on HispanicCMO.com
Shift Happens: How Big Media Companies will survive in the Digital Age.
Shifts in how people consume music, entertainment and news are undermining traditional media business models that currently support the cost of making great content. The irony is that by embracing and taking advantage of the new media landscape that threatens their survival, media companies can not only survive, but actually thrive.
Infinity Insurance selects Acento as Hispanic AOR.
Infinity Auto Insurance announced Acento Advertising as their ‘Hispanic Advertising Agency of Record’. Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.
Marrying Out: 1 in 7 new U.S. Marriages is Interracial or Interethnic.
This report is based primarily on two data sources: the Pew Research Center’s analysis of demographic data about new marriages in 2008 from the U.S. Census Bureau’s American Community Survey (ACS) and the Pew Research Center’s analysis of its own data from a nationwide telephone survey conducted from October 28 through November 30, 2009 among a nationally representative sample of 2,884 adults.
