Shifts in how people consume music, entertainment and news are undermining traditional media business models that currently support the cost of making great content. The irony is that by embracing and taking advantage of the new media landscape that threatens their survival, media companies can not only survive, but actually thrive.
Agency
How to get the Budget you Need.
As 2011 planning season approaches, here are a few things you can do to increase the probability that you’ll get the resources you need for marketing to help drive business goals. Before you go in with your request, work your way down this checklist.
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Alex López Negrete inducted to the AAF Class of 2010 Southwest Hall of Fame.
The Tenth District of the American Advertising Federation announces the Southwest Advertising Hall of Fame Class of 2010 with seven new honorees, among whom will be Alex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications, Inc., in Houston, Texas.
Marrying Out: 1 in 7 new U.S. Marriages is Interracial or Interethnic.
This report is based primarily on two data sources: the Pew Research Center’s analysis of demographic data about new marriages in 2008 from the U.S. Census Bureau’s American Community Survey (ACS) and the Pew Research Center’s analysis of its own data from a nationwide telephone survey conducted from October 28 through November 30, 2009 among a nationally representative sample of 2,884 adults.
Infinity Insurance selects Acento as Hispanic AOR.
Infinity Auto Insurance announced Acento Advertising as their ‘Hispanic Advertising Agency of Record’. Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.
A Useful Guide to Brand Utility.
A look at how brands including Nike, Nokia, Fiat, Whole Foods and Tesco define and implement brand utility.
Brand is the Key to Unlocking Employee Driven Success.
Interbrand has released the findings from its 2010 Internal Brand Engagement Survey in its latest whitepaper, Unlocking the Power of Employees to Drive Success: Actionable Ideas for Companies of Any Size.
The Death of CPM – The Birth of CRM Media Planning.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
