Infinity Auto Insurance announced Acento Advertising as their ‘Hispanic Advertising Agency of Record’. Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.
Agency
Marrying Out: 1 in 7 new U.S. Marriages is Interracial or Interethnic.
This report is based primarily on two data sources: the Pew Research Center’s analysis of demographic data about new marriages in 2008 from the U.S. Census Bureau’s American Community Survey (ACS) and the Pew Research Center’s analysis of its own data from a nationwide telephone survey conducted from October 28 through November 30, 2009 among a nationally representative sample of 2,884 adults.
A Useful Guide to Brand Utility.
A look at how brands including Nike, Nokia, Fiat, Whole Foods and Tesco define and implement brand utility.
The Death of CPM – The Birth of CRM Media Planning.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
Brand is the Key to Unlocking Employee Driven Success.
Interbrand has released the findings from its 2010 Internal Brand Engagement Survey in its latest whitepaper, Unlocking the Power of Employees to Drive Success: Actionable Ideas for Companies of Any Size.
