The second Texas Hispanic Upfront, to be held on June 17 and 18, 2010 at the historic Aztec Theater in downtown San Antonio has been postponed indefinitely.
Agency
AARP – Hispanics 45 PLUS are more Sexually Active.
According to a new AARP survey, Sex, Romance, and Relationships Among Hispanics Age 45 plus are more sexually active than their counterparts in the general population. The survey also showed that Hispanics believe that an active and healthy sex life is important in maintaining a successful relationship and that sexual satisfaction is higher among Hispanics 45 plus who are married than those who are single. They’re also less likely to think that there is too much emphasis on sex in today’s culture.
Cultural Map of the New America.
GlobalHue revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. A key finding is that bicultural Hispanics are empowered to pick and choose from various cultures, thus making them among the most successful and optimistic groups of those surveyed. DOWNLOAD SUMMARY HERE
Also AVAILABLE on HispanicCMO.com
LIVESTRONG expands outreach to Hispanic/Latino Cancer Survivors.
LIVESTRONG is expanding its outreach to the Hispanic/Latino community through promotion of its free Spanish-language resources aims to provide more support to a wider number of Hispanics/Latinos affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets.
Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
Marketing in a Turbulent Environment.
Monrabal, the global brand manager for Polymer Char, a chemical company headquartered in Paterna, Spain, looks at how brands can learn to survive and even master these turbulent times.
d expósito & Partners takes a bite out of the Big Apple Awards.
d expósito & Partners’ campaign for the Ronald McDonald House Charities/Hispanic Commitment to Education Resources (RMHC/HACER) scholarship program has, again, been recognized as outstanding work in the public relations field. Last night, the New York Chapter of the Public Relations Society of America honored the agency’s work with a Big Apple Award for Multicultural Public Relations for Government, Associations and Non-Profit Organizations.
AVAILABLE on HispanicPRpro.com
Isabela Sanchez joins Zubi Advertising to run the Media Department.
Isabela Sanchez was introduced as the new Media Planning Guru at Coral Gables based Zubi Advertising. The agency has gone through some changes in their media department in the last year with the sudden departure of veteran media planning executive Lula Olmedo. Who was replaced by the high profile Latin American media planning executive Javier Mantilla., who left the agency abruptly in less than a year.
Industry insiders speculate that the agency is having some internal issues.
Zubination takes down controversial blog post of ‘Gringo Mask’.
The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue. A very divisive topic.
Compound that even further to address this issue in marketing terms and its impact on the industry.
Coral Gables based Zubi Advertising posted a piece on their blog “gringo Mask” that proposed that Mexican or other immigrants use cut-out pictures that the agency offered of a Gringos (basically white people) and wearing it to deceive the police.
To read El Blog CLICK above.
Charnes from Bromley Communications to presents Brand PR Case at IPRA 2010 Conference.
Bromley Communications, LLC’s Vice President of Public Relations, Deborah Charnes, will speak next week at an international conference where 800 PR professionals will gather.
AVAILABLE on HispanicPRpro.com
