How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes. A recent study from marketing services leader Epsilon revealed that a large majority of recent purchasers reported that they would not purchase the same brand again. Marketers must improve the customer experience by better engaging with consumers throughout the purchase process and thereafter.
AVAILABLE on HispanicCMO.com
Opening with the theme ¡Viva el Español!, Ricky Martin tweeted about the power of Spanish language as he opened the 2011 Univision upfront event in New York city. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)
AVAILABLE on HispanicCMO.com
The ImpreMedia Board of Directors has elected Monica C. Lozano as chief executive officer of the company. She will assume the office immediately.
Lozano has been in a leadership position at impreMedia since its founding in January 2004, and has over 25 years of Hispanic media experience across virtually all business lines. She is currently publisher and CEO of La Opinión, and SVP impreMedia, overseeing the company’s publishing group including America’s oldest Spanish language daily, El Diario La Prensa in New York.
The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments. DOWNLOAD REPORT HERE.
This last week I was asked by a prospective client to give him my definition of what I thought it meant to be Hispanic.
“A paragraph or two at the most” he stated.
I thought to myself, this guy…
By Jose Cancela. To read El Blog CLICK above.
Latinas continue to represent an attractive consumer group for the beauty and fashion industry. With a spending power of close to $500 Billion and off-the-chart numbers on usage and consumption for facial and personal care products, this consumer group is ideal to generate incremental growth. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)
AVAILABLE on HispanicCMO.com
Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions of targeting and want to see more of it.
Gilbert Davila has left his position as VP Global Diversity and Multicultural Market Development for the Walt Disney Co.
We launched our new Thought Leadership platform on April 19, 2010 to serve the US Hispanic Public Relations professional.
In just a short four weeks we have become the PREMIER trade journal for PR profesional in our Industry.
AVAILABLE on HispanicPRpro.com
