Agency

The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue. A very divisive topic.

Compound that even further to address this issue in marketing terms and its impact on the industry.

Coral Gables based Zubi Advertising posted a piece on their blog “gringo Mask” that proposed that Mexican or other immigrants use cut-out pictures that the agency offered of a Gringos (basically white people) and wearing it to deceive the police.

To read El Blog CLICK above.

Bromley Communications, LLC’s Vice President of Public Relations, Deborah Charnes, will speak next week at an international conference where 800 PR professionals will gather.

AVAILABLE on HispanicPRpro.com

Sí TV announced that Javier Saralegui has joined its board. Saralegui served as president and chief operating officer of Univision Online and President of Galavisión for a combined 20 years.

The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.

Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and the largest gain since Q1 2006, as the ad market finally experienced a long-awaited rebound.

How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes. A recent study from marketing services leader Epsilon revealed that a large majority of recent purchasers reported that they would not purchase the same brand again. Marketers must improve the customer experience by better engaging with consumers throughout the purchase process and thereafter.

AVAILABLE on HispanicCMO.com

Opening with the theme ¡Viva el Español!, Ricky Martin tweeted about the power of Spanish language as he opened the 2011 Univision upfront event in New York city. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)

AVAILABLE on HispanicCMO.com

The ImpreMedia Board of Directors has elected Monica C. Lozano as chief executive officer of the company. She will assume the office immediately.

Lozano has been in a leadership position at impreMedia since its founding in January 2004, and has over 25 years of Hispanic media experience across virtually all business lines. She is currently publisher and CEO of La Opinión, and SVP impreMedia, overseeing the company’s publishing group including America’s oldest Spanish language daily, El Diario La Prensa in New York.

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments. DOWNLOAD REPORT HERE.

This last week I was asked by a prospective client to give him my definition of what I thought it meant to be Hispanic.

“A paragraph or two at the most” he stated.

I thought to myself, this guy…

By Jose Cancela. To read El Blog CLICK above.