Latinas continue to represent an attractive consumer group for the beauty and fashion industry. With a spending power of close to $500 Billion and off-the-chart numbers on usage and consumption for facial and personal care products, this consumer group is ideal to generate incremental growth. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)
AVAILABLE on HispanicCMO.com
Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions of targeting and want to see more of it.
Gilbert Davila has left his position as VP Global Diversity and Multicultural Market Development for the Walt Disney Co.
We launched our new Thought Leadership platform on April 19, 2010 to serve the US Hispanic Public Relations professional.
In just a short four weeks we have become the PREMIER trade journal for PR profesional in our Industry.
AVAILABLE on HispanicPRpro.com
ESPN Deportes is giving sports fans nationwide reasons to demonstrate their passion for futbol. The network unveiled “Safari Mundial,” a consumer promotion that will take 10 lucky fans to Walt Disney World Resort in Florida for a five day VIP experience which will culminate with a viewing of ESPN’s 3D telecast of the 2010 FIFA World Cup final at ESPN Wide World of Sports.
The General Electric Company, under licensee name NBC Telemundo License LLC, is spinning one of its three Los Angeles television stations into a trust in preparation for the proposed merger of GE’s NBC Universal with cable giant Comcast.
The station will go under the care and feeding of Bahia Honda LLC as Trustee, headed by Jose Cancela. In addition to the independent KWHY, Cancela will be responsible for a pair of translators, K46GF Santa Maria CA and K47GD San Luis Obispo CA.
The complexity and inherent cultural diversity of U.S. Hispanics broadens the definition of what it is to be a Latino. No longer can Hispanics be defined according to their similarities without a thorough understanding of their differences beyond language, country of origin and level of acculturation. NBC Universal, Telemundo and Starcom MediaVest Group have deciphered the true characteristics and overall complexion of U.S. Hispanics from Beyond DemographicsTM—a Latino Identity study that began a year ago.
Despite many marketers’ belief that a brand’s emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand’s rational/functional elements.
AVAILABLE on HispanicCMO.com
An Experiment of Rating Scale Usage and Implications for Survey Design and Analysis by Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.
