The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments. DOWNLOAD REPORT HERE.
Agency
What is your definition of Hispanic/Latino?
This last week I was asked by a prospective client to give him my definition of what I thought it meant to be Hispanic.
“A paragraph or two at the most” he stated.
I thought to myself, this guy…
By Jose Cancela. To read El Blog CLICK above.
Why Latinas are HUGE for beauty Co’s: Hispanic Marketing Intelligence.
Latinas continue to represent an attractive consumer group for the beauty and fashion industry. With a spending power of close to $500 Billion and off-the-chart numbers on usage and consumption for facial and personal care products, this consumer group is ideal to generate incremental growth. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)
AVAILABLE on HispanicCMO.com
Women may welcome Targeting.
Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions of targeting and want to see more of it.
Gilbert Davila has left la casa de Mickey.
Gilbert Davila has left his position as VP Global Diversity and Multicultural Market Development for the Walt Disney Co.
We are STOKED at HispanicPRpro.com.
We launched our new Thought Leadership platform on April 19, 2010 to serve the US Hispanic Public Relations professional.
In just a short four weeks we have become the PREMIER trade journal for PR profesional in our Industry.
AVAILABLE on HispanicPRpro.com
ESPN Deportes kicks off ‘Safari Mundial’ Consumer Promotion.
ESPN Deportes is giving sports fans nationwide reasons to demonstrate their passion for futbol. The network unveiled “Safari Mundial,” a consumer promotion that will take 10 lucky fans to Walt Disney World Resort in Florida for a five day VIP experience which will culminate with a viewing of ESPN’s 3D telecast of the 2010 FIFA World Cup final at ESPN Wide World of Sports.
Jose Cancela to run Trust for Sale of NBC Telemundo – KWHY-TV in Los Angeles.
The General Electric Company, under licensee name NBC Telemundo License LLC, is spinning one of its three Los Angeles television stations into a trust in preparation for the proposed merger of GE’s NBC Universal with cable giant Comcast.
The station will go under the care and feeding of Bahia Honda LLC as Trustee, headed by Jose Cancela. In addition to the independent KWHY, Cancela will be responsible for a pair of translators, K46GF Santa Maria CA and K47GD San Luis Obispo CA.
