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The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report. This year the number of US homes with three or more TV sets increased to 55%, 28% have two sets and 17% have one set.

VPE Public Relations was recently named agency of record for Dos y Dos, a live-action television series recorded in Spanish and English for children ages two through seven. Dos y Dos is produced by the Latin American Multimedia Corporation (LAMC).Available at HispanicPRpro.com

The number of people 5 and older who spoke a language other than English at home has more than doubled in the last three decades and at a pace four times greater than the nation’s population growth, according to a new U.S. Census Bureau report analyzing data from the 2007 American Community Survey and over a time period from 1980 – 2007. In that time frame, the percentage of speakers of non-English languages grew by 140 percent while the nation’s overall population grew by 34 percent.

Businesses faceeight strategic imperatives that will play determining factors in their short- and long-term success following the economic crisis, according to a new report from PricewaterhouseCoopers LLP (PwC).

A debate has raged on whether or not digital is a branding medium. I for one think it’s a ridiculous debate. All bias aside on what the proper way to do brand advertising on the Internet is, how can a medium so rich, engaging and massive not be a perfect branding channel? And yet a majority of digital marketing activities focus on the lowest portion of the purchase funnel (direct response) because it is the most measurable, where branding efforts are much harder to define. I think the point marketers are missing is that it doesn’t have to be one or the other in digital. In fact, in digital media one marketing unit can address the entire funnel.

From consumer insights to trends in entertainment and pop culture, Moments to CultuRise serves as a destination to empower CEO’s, CMO’s and business leaders with relevant market knowledge. Featuring one to two minute cultural intelligence vignettes, the channel offers a weekly boost of timely knowledge for executives and marketers wanting to stay current with the fastest growing consumer segment in the U.S: Hispanics and multicultural audiences. The channel brings to life current stories, case studies and thought provoking matters of Multicultural America today that educate, inspire and even entertain the viewers with relevancy. Hosted by former Johnson & Johnson executive and known industry expert and speaker Liliana Gil, this channel will redefine the way you plan and shape business strategies today.

The message from the White House and from economists over the past few months is that the economy has turned the corner. The economy is getting better, but jobs and employment may lag behind other good economic indicators. While they may hear all of this, the American public may not be quite ready to embrace this good news, nor the messenger. Two-thirds of Americans (67%) give President Obama negative ratings on the overall job he is doing on the economy while 33% give him positive ratings. This is almost unchanged from last month when 68% gave him negative ratings and 32% gave the president positive marks on the economy.

I think it’s safe to say that most people who purchase and recommend products, services and brand experiences like yours are fairly capable when it comes to using computers, Web applications and mobile phones. Wouldn’t you agree? Yet many marketers are way behind the times when it comes to integrating email with other complementary messaging channels. Available at HispanicCMO.com