Univision Interactive Media, Inc. announced it has partnered with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S.
Agency
The Impact of the Internet on Institutions in the Future.
By an overwhelming margin, technology experts and stakeholders participating in a survey fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center believe that innovative forms of online cooperation could result in more efficient and responsive for-profit firms, non-profit organizations, and government agencies by the year 2020. DOWNLOAD REPORT HERE.
10 Important Reasons To Attend The NGLC Conference.
As I write this blog entry with just a few days to go until the NGLC Conference, I’m remembering the last piece I wrote about five years ago entitled “Time to Bake a Bigger Pie.” It touched upon the importance of our industry embracing the entire U.S. Hispanic market opportunity (or “pie,” as we sometimes refer to it), and the potential ramifications of not fully leveraging all segments. Published by David Chitel. To read El Blog CLICK above.
Un llamado de conciencia to US Hispanic Agencies Heads.
In our Industry, we have over the years been confronted with new market realities, changing business models and client expectations.
Now we are confronted with a diminishing role for US Hispanic focused ad agencies independents and multinationals alike, with losses to mainstream agencies that show a they have “some” type of US Hispanic Market capabilities. The losses are HUGE in dollars, credibility, sustainability and detrimental to our professionals. This has been going on for a long time now with no organized and/or strategic efforts to thwart the systematic “de-evolution” of our Industry.
Where are the War Parties and “los gritos de guerra”?
By Gene Bryan /CEO – HispanicAd.com
UPDATE: Statistical Profiles of the Hispanic and Foreign-Born Populations in the U.S.
The Pew Hispanic Center recently updated its statistical profiles of Hispanics and foreign-born people in the U.S. The profiles are derived from the Census Bureau’s 2008 American Community Survey (ACS), the most recent available.
Dennis Haysbert makes Spanish-speaking debut in Allstate ads.
Since 2003, actor Dennis Haysbert has delivered his trademark baritone, reassuring messages such as “That’s Allstate’s Stand” and “Are you in Good Hands®?” throughout commercials created by Allstate. Now, he is making his Spanish-speaking debut in several new Spanish-language television commercials that emphasize the importance of having the best protection and assure viewers that “Con Allstate, estas en buenas manos.” (“With Allstate, you’re in Good Hands.”)
Industry Groups urge FCC to protect economic foundation provided for Media by Advertising.
The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation’s citizens.
