I attended the NGLC conference just over a week ago and was thrilled to see a packed room turnout. Fact is, we need more forums like this one where we engage with like-minded individuals and actively discuss the evolution of our US Hispanic industry. I can’t think of another forum that exists where people willingly and openly gather to talk about reaching the totality of the US Hispanic market, not just the Spanish-dominants. Ok, so let’s keep it real. Although the attendee list was extensive — including Senior level Clients (across multiple categories and products), broadcast media partners, digital and mobile companies, researchers, service providers, vendors, General Market media planning and buying agencies — the US Hispanic ad agency presence was a mere sprinkling. By Christopher Campos. Available on El Blog.
Agency
Marketers need to move from Metrics Management to Performance Management.
VisionEdge Marketing in association with Marketo announced the results of its ninth annual Marketing Performance Management and Measurement (MPM) Survey. Over four hundred business and marketing executives and professionals responded to the online study conducted mid-February through mid-March. The results indicate that marketing organizations are focused more on managing metrics than managing performance. Even so, marketing professionals are making strides in moving from talking about MPM to putting it into practice. Available on HispanicCMO.com.
Hispanic Americans are Greenest of All.
Hispanics are also among the nation’s greenest groups, according to a new national survey released today.
“Clearly, there’s no longer a single, easy-to-stereotype, one-size-fits-all environmentalist”
Consumers see little Difference between National and Store Brands.
Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
B2B and B2C e-Mail tactics.
Business-to-business (B2B) and business-to-consumer (B2C) e-mail marketers have different targets, but the goals they share mean they agree on the effectiveness of several tactics.
Perez named new CMO at Coca-Cola North America.
Beatriz Perez as been named the new CMO for Coca-Cola North America. Prior to this new post, Ms. Perez was SVP Integrated Marketing for Coca-Cola North America.
Ace Hardware launches Hispanic effort.
Ace Hardware Corporation rolls out its first-ever national Hispanic advertising campaign, created by REVOLUCION. Three 30-second Spanish-language TV spots are airing nationwide on Univision, Telemundo, Telefutura, Galavisión, ESPN Deportes and Fox Sports En Español. Two Spanish-language radio spots also launch this month.
NBA launches ‘Pobre Garganta’ campaign.
On April 14, the NBA will make history with the debut of the “Pobre Garganta” campaign, which is the NBA’s first major Hispanic targeted campaign under the “éne*bé*a. este es tu juego” brand communications platform.
Republica adds Miami Dolphins and Sun Life Stadium to client roster.
Republica announced it has been selected by the Miami Dolphins and Sun Life Stadium as their agency of record. Republica will develop and implement a national integrated communications campaign for the football team and stadium.
Ad Forecast: Recovery has arrived and rises long term growth expectations.
MAGNA, a division of IPG’s Mediabrands, released an updated US Media Advertising Revenue Forecast.
