Ace Hardware Corporation rolls out its first-ever national Hispanic advertising campaign, created by REVOLUCION. Three 30-second Spanish-language TV spots are airing nationwide on Univision, Telemundo, Telefutura, Galavisión, ESPN Deportes and Fox Sports En Español. Two Spanish-language radio spots also launch this month.
Agency
Republica adds Miami Dolphins and Sun Life Stadium to client roster.
Republica announced it has been selected by the Miami Dolphins and Sun Life Stadium as their agency of record. Republica will develop and implement a national integrated communications campaign for the football team and stadium.
Ad Forecast: Recovery has arrived and rises long term growth expectations.
MAGNA, a division of IPG’s Mediabrands, released an updated US Media Advertising Revenue Forecast.
NBA launches ‘Pobre Garganta’ campaign.
On April 14, the NBA will make history with the debut of the “Pobre Garganta” campaign, which is the NBA’s first major Hispanic targeted campaign under the “éne*bé*a. este es tu juego” brand communications platform.
Major changes in our Industry Leo, Mauricio & Paco.
Leo Olper has left his post at Chicago based Lapiz, Mauricio Galvan has left his post as VP Creative Director at New York based The Vidal Partnership, both join Havas Worldwide to help solidify their US Hispanic practice with remnants of the Euro RSCG US Hispanic division. Paco Olavarrieta who worked as an independent Creative Guru and former Vidal Partnership Chief Creative Director has returned to The Vidal Partnership As ‘Acting’ Chief Creative Office.
Got that?
Off Air and Pay TV distinct viewing habits in Puerto Rico.
It’s well known that homes equipped with subscription cable TV and Satellite services (“Pay TV”) have a greater number of viewing choices including local channels, imported TV channels from outside Puerto Rico, special video services such as on-demand movies, special events and digital recorders that allow viewers to record and then playback programs at a later time. With so many viewing choices, it is not surprising to learn that Pay TV homes and homes with only off-air TV reception are statistically different in terms of their level of TV viewing and TV channel/program viewing behaviors.
Marketing Executives expect deeper diligence from Marketing Services Agencies.
Gerson Lehrman Group released a report authored by a member of its expert network that uncovers a significant gap between the expectations of marketing professionals and the actual performance of the marketing agencies they hire. The report, Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships, is based on a survey of more than 80 senior marketing executives from a range of industries who are members of Gerson Lehrman Group’s expert network. The survey examines the knowledge that marketing professionals expect from their agencies during both the pitch process and after agencies are hired. AVAILABLE on HispanicCMO.com.
