Agency

Research reveals that seventy-three percent of consumer product goods manufacturers and 86 percent of retailers place shopper marketing at the top of the list for marketing efforts that deliver meaningful return on investment—but are marketers doing this well in multi-cultural markets?

Birth rates in the United States began to decline in 2008 after rising to their highest level in two decades, and the decrease appears to be linked to the recession, according to a Pew Research Center analysis of state fertility and economic data.

There’s a new breed of mom, and she’s here to stay.

She’s a savvy, price-comparison shopper who uses technology, offline media and, most of all, her peers to stretch her buying dollar. She was once only a mom on a budget but the recent shift in economic climate generated a conversion of moms from disposable income queens to coupon divas.

Recession? Depression? Employment regression?…It’s time for a confession…The “American Dream” has not turned into a nightmare for everyone. For talented Latino Advertising Creatives it should be “dulces sueños” all around. Eduardo Dehesa-Conde / SVP, Group Creative Director, Multicultural, Draftfcb.

The Nielsen Company launched television audience measurement in Puerto Rico on April 1.

TV ratings in Puerto Rico are being collected from a sample of 500 homes chosen through Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico.

The Nielsen Company is unveiling its new full scale 2010 “You Matter” advertising campaign this month. “You Matter” illustrates how ethnic communities are positively impacted by Nielsen’s ability to measure every day activities such as shopping and media consumption and drives home the importance of their participation in Nielsen studies.

Heineken USA will bring the innovative sounds of Latin mashups center stage with “Heineken MezclaSonic.” Kicking off this spring, “Heineken MezclaSonic” will provide a platform for this emerging music genre through unique musical experiences nationwide.

Gustavo Arellano – “Ask a Mexican” Gustavo Arellano is a writer with OC Weekly, an alternative newspaper in Orange County, California, and a contributing editor to the Los Angeles Times. He is a familiar presence in Southern California radio as a frequent guest on liberal and conservative talk shows, where he discusses local and national issues. His !Ask a Mexican! Column won the 2006 Association of Alternative Newsweeklies award for the best column in a large circulation weekly. Gustavo is famous for “clearing up” stereotypes about Mexicans, so we took the opportunity to ask him a few questions we gathered from some of our friends. To listen to podcast CLICK on El Blog above.