The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation’s citizens.
Agency
Lexus honors the Immigrant Archive Project.
Lexus celebrated the creative and entrepreneurial spirit of South Florida’s vibrant Hispanic community with the Lexus Listening Lounge event honoring Miami’s own Immigrant Archive Project.
AHAA to launch new website on Tuesday March 30, 2010.
The Association of Hispanic Advertising Agencies (AHAA) will launch its new Web site on Tuesday, March 30th. The site will feature a new look, a special Members-Only area and an online discussion platform.
Latinos and the 2010 Census: The Foreign Born are more Positive.
Foreign-born Hispanics are more positive and knowledgeable about the 2010 U.S. Census than are native-born Hispanics, according to a nationwide survey of 1,003 Latino adults conducted March 16-25, 2010, by the Pew Hispanic Center.
Overall, seven-in-ten (70%) Hispanics say the census is good for the Hispanic community. However, foreign-born Hispanics are more likely than native-born Hispanics to feel this way-80% versus 57%. DOWNLOAD REPORT HERE.
ANA, ABM, Booz & Company join forces to conduct B-To-B Research study.
The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study’s objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
Estamos con Ustedes.
We at HispanicAd.com, HispanicCMO.com and ADnotas.com are in solidarity with the US Hispanic advertising executives in a time of reflection about the recent occurrences where we are losing valuable ground in our own Industry. An executive from the Richards Group posts on HispanicAd.com El Blog a warning to US Hispanic Ad Agencies about the Richards/Lerma win. We submit to our reader that they read our blog posts and articles to better understand the challenges in the future of our Industry and how they can help defend and contribute to the growth. Read El Blog – CLICK above.
When an account review seems like a game of Three-Card Monte.
Competing fair and square is the American way. Right?
Now, anybody knows that in a game of Three-Card Monte your odds are not good at winning. So, you avoid the game and the loss.
Let me set the board up for the card game. Card One – the Client, Card Two – the US Hispanic Advertising agencies in the review and Card Three – A Mainstream Shop with mainstream ad responsibilities for the client, no bona fide or proven US Hispanic focused unit and a lust for the US Hispanic ad dollar responsibilities.
Over 1/3 of Americans will not purchase a Brand because of a Distasteful Advertisement.
There are many different reasons someone may or may not purchase something. One reason may be the advertisements for a certain brand. Over one-third of Americans (35%) say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. More than two in five Americans (43%) say they have never done this.
Puerto Rico Internet and PC growth continues.
The recently released TGI Survey confirms that in spite of ongoing economic stress in the Puerto Rico economy, island households continue to expand their personal computer ownership and Internet access in the home. PC ownership and Internet access are currently 34%, confirming that the historical gap between the two statistics has been eliminated with virtually all PC owning homes now having some means of Internet access.
