Many marketers still ask the question: What is different about marketing to Hispanics, Asians, African Americans, etc.? Isn’t marketing just marketing? Available on HispanicCMO.com
Agency
The New Consumer Behavior Paradigm: Permanent or Fleeting?
As a result of the shifts in shopping behavior emerging from this recession, shoppers will take a more thoughtful approach to buying, leaning toward more pragmatic and practical purchases vs. rampant deal-seeking behaviors. Up-market Gen X and Gen Y shoppers will take the lead in the recovery. Gen X is in the middle of a high-spending life stage and Gen Y has a greater willingness to spend, especially on new technologies. Companies need to recognize that there will not be a wholesale return to a pre-recession shopping mode and will need to adapt to the changed behaviors and patterns to win in today’s changed marketplace. DOWNLOAD REPORT HERE.
Share of Media $$$ allocated to Hispanic Market up in 2009.
Facing a bleak 2009, the top 500 advertisers sharpened their pencils and took bold steps to restructure advertising priorities and redistribute ad dollars to cash in on the powerful Hispanic market.
Casanova Pendrill wins at 2010 Reggies.
Casanova Pendrill was recognized last night at the 2010 Reggies National Awards with a Bronze Award in the Experiential Category ($1MM Budget or less) and a Bronze in Cause Marketing for their work on behalf of the UNICEF Tap Project.
Martin Cerda recognized by ARF as a Finalist for the 2010 Great Mind Awards.
The Advertising Research Foundation (The ARF) presented a 2010 Great Mind Awards Certificate of Recognition to Martin Cerda, acknowledging his company’s research expertise among the U.S. Hispanic population.
The impact of GOING GREEN on the Latino Community.
The Tomás Rivera Policy Institute released a study that examines the extent to which a potential shift to a green economy presents both challenges and opportunities for Latino and minority workers primarily within the City of Los Angeles. The report, entitled The Impact of “Going Green” on the Latino Community, examines the link between environmental conservation and “green” jobs, an emerging new sector of the U.S. economy that has the potential of providing new economic opportunities for Latino communities. DOWNLOAD REPORT HERE.
Home Depot @ Richard/Lerma.
According to Advertising Age, the US Hispanic responsibilities for Home Depot have been shifted from New York based The Vidal Partnership to Dallas based Richard/Lerma. The Richards Group boasts that they have a little known specialized Hispanic division within the agency run by Pete Lerma.
Are Consumers more responsive to Male or Female Voices in Advertisements?
A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female?
