Since 2003, actor Dennis Haysbert has delivered his trademark baritone, reassuring messages such as “That’s Allstate’s Stand” and “Are you in Good Hands®?” throughout commercials created by Allstate. Now, he is making his Spanish-speaking debut in several new Spanish-language television commercials that emphasize the importance of having the best protection and assure viewers that “Con Allstate, estas en buenas manos.” (“With Allstate, you’re in Good Hands.”)
Agency
Industry Groups urge FCC to protect economic foundation provided for Media by Advertising.
The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation’s citizens.
Lexus honors the Immigrant Archive Project.
Lexus celebrated the creative and entrepreneurial spirit of South Florida’s vibrant Hispanic community with the Lexus Listening Lounge event honoring Miami’s own Immigrant Archive Project.
AHAA to launch new website on Tuesday March 30, 2010.
The Association of Hispanic Advertising Agencies (AHAA) will launch its new Web site on Tuesday, March 30th. The site will feature a new look, a special Members-Only area and an online discussion platform.
Latinos and the 2010 Census: The Foreign Born are more Positive.
Foreign-born Hispanics are more positive and knowledgeable about the 2010 U.S. Census than are native-born Hispanics, according to a nationwide survey of 1,003 Latino adults conducted March 16-25, 2010, by the Pew Hispanic Center.
Overall, seven-in-ten (70%) Hispanics say the census is good for the Hispanic community. However, foreign-born Hispanics are more likely than native-born Hispanics to feel this way-80% versus 57%. DOWNLOAD REPORT HERE.
ANA, ABM, Booz & Company join forces to conduct B-To-B Research study.
The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study’s objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
Estamos con Ustedes.
We at HispanicAd.com, HispanicCMO.com and ADnotas.com are in solidarity with the US Hispanic advertising executives in a time of reflection about the recent occurrences where we are losing valuable ground in our own Industry. An executive from the Richards Group posts on HispanicAd.com El Blog a warning to US Hispanic Ad Agencies about the Richards/Lerma win. We submit to our reader that they read our blog posts and articles to better understand the challenges in the future of our Industry and how they can help defend and contribute to the growth. Read El Blog – CLICK above.
