A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female?
Agency
Humor, Marketing, and the Internet.
This paper if focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes – perhaps as “a twinkle in the eye,” a “playful nature,” or something similar. But this paper is about humor in the digital age of marketing, its renewed benefits, and how it is impacting social technologies and the way we joke. DOWNLOAD HERE.
Who’s telling our story?
After the 2000 Census results came out, I had high hopes that AHAA would lead the charge of framing our story. After all, it is our marketing industry association. But after a good start with the publication of some interesting studies (albeit a bit too self-serving) and the occasional “panel” in the “real” trade conferences, like the AAAA or the ANA, the reality is that we continue to be an afterthought, relegated to the sidelines. Shame on us!
By Chiqui Cartagena.
To read El Blog CLICK above.
Census: County and Metro Area Population Estimates for 2009.
The U.S. Census Bureau released July 1, 2009, population estimates for each of the nation’s counties and metropolitan and micropolitan statistical areas.
Americans using TV & Internet together 35% more.
Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.
A Road Map to High Performance for CPOs.
Chief procurement officers (CPOs) are under pressure to reduce costs—but the current economic climate also presents an opportunity to position the purchasing function as a strategic partner for the business in the post-crisis environment. Accenture outlines a road map that will allow CPOs to meet short-term savings goals and transform the purchasing function to enable high performance. Available at HispanicCMO.com.
The ‘me-tail’ Revolution.
In the words of one veteran shopper, “It’s all about me.”
Retailing, the direct sale of goods and services to consumers, is evolving into “me-tailing”—the quest for swift and seamless shopping on demand, coupled with virtually endless new experiences and enabled by technology that gives shoppers an unprecedented choice of products and services that meet a multitude of demands. Available at HispanicCMO.com.
