After the 2000 Census results came out, I had high hopes that AHAA would lead the charge of framing our story. After all, it is our marketing industry association. But after a good start with the publication of some interesting studies (albeit a bit too self-serving) and the occasional “panel” in the “real” trade conferences, like the AAAA or the ANA, the reality is that we continue to be an afterthought, relegated to the sidelines. Shame on us!
By Chiqui Cartagena.
To read El Blog CLICK above.
The U.S. Census Bureau released July 1, 2009, population estimates for each of the nation’s counties and metropolitan and micropolitan statistical areas.
Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.
Chief procurement officers (CPOs) are under pressure to reduce costs—but the current economic climate also presents an opportunity to position the purchasing function as a strategic partner for the business in the post-crisis environment. Accenture outlines a road map that will allow CPOs to meet short-term savings goals and transform the purchasing function to enable high performance. Available at HispanicCMO.com.
In the words of one veteran shopper, “It’s all about me.”
Retailing, the direct sale of goods and services to consumers, is evolving into “me-tailing”—the quest for swift and seamless shopping on demand, coupled with virtually endless new experiences and enabled by technology that gives shoppers an unprecedented choice of products and services that meet a multitude of demands. Available at HispanicCMO.com.
Teens entering the workforce today face one of the worst recessions in decades but remain optimistic about their future careers. In fact, 90 percent of teens are confident they will one day have their ideal job, according to a national poll released today by Junior Achievement (JA) and ING. DOWNLOAD REPORT HERE.
