Casanova Pendrill was recognized last night at the 2010 Reggies National Awards with a Bronze Award in the Experiential Category ($1MM Budget or less) and a Bronze in Cause Marketing for their work on behalf of the UNICEF Tap Project.
Agency
Martin Cerda recognized by ARF as a Finalist for the 2010 Great Mind Awards.
The Advertising Research Foundation (The ARF) presented a 2010 Great Mind Awards Certificate of Recognition to Martin Cerda, acknowledging his company’s research expertise among the U.S. Hispanic population.
Humor, Marketing, and the Internet.
This paper if focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes – perhaps as “a twinkle in the eye,” a “playful nature,” or something similar. But this paper is about humor in the digital age of marketing, its renewed benefits, and how it is impacting social technologies and the way we joke. DOWNLOAD HERE.
Are Consumers more responsive to Male or Female Voices in Advertisements?
A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female?
Home Depot @ Richard/Lerma.
According to Advertising Age, the US Hispanic responsibilities for Home Depot have been shifted from New York based The Vidal Partnership to Dallas based Richard/Lerma. The Richards Group boasts that they have a little known specialized Hispanic division within the agency run by Pete Lerma.
Census: County and Metro Area Population Estimates for 2009.
The U.S. Census Bureau released July 1, 2009, population estimates for each of the nation’s counties and metropolitan and micropolitan statistical areas.
Who’s telling our story?
After the 2000 Census results came out, I had high hopes that AHAA would lead the charge of framing our story. After all, it is our marketing industry association. But after a good start with the publication of some interesting studies (albeit a bit too self-serving) and the occasional “panel” in the “real” trade conferences, like the AAAA or the ANA, the reality is that we continue to be an afterthought, relegated to the sidelines. Shame on us!
By Chiqui Cartagena.
To read El Blog CLICK above.
The ‘me-tail’ Revolution.
In the words of one veteran shopper, “It’s all about me.”
Retailing, the direct sale of goods and services to consumers, is evolving into “me-tailing”—the quest for swift and seamless shopping on demand, coupled with virtually endless new experiences and enabled by technology that gives shoppers an unprecedented choice of products and services that meet a multitude of demands. Available at HispanicCMO.com.
