Following a detailed analysis of the world’s shifting trends and dynamics, Manpower Inc. has identified the following megatrends as critical to navigating the changing world of work. DOWNLOAD REPORT HERE.
Agency
The Lamp Post Revisited.
Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather than for its intended purpose … illumination.
Jorge Cantú passed away.
Jorge Cantú was one of the pioneer creatives of our industry. He worked in Hispanic marketing for almost 30 years (at Mendoza Dillon, Lopez Negrete, and many other agencies as a freelancer), and developed hundreds of ads. His work for Ford always beat the norms, both Hispanic and GM. Rest in peace.
Grupo Prisa & Liberty Acquisition Holdings announce deal to drive Prisa Digital.
Grupo Prisa and Liberty Acquisition Holdings Corp. announced a combination of the two companies and a rights issue reserved for current Prisa shareholders by Grupo Prisa, resulting in a cash infusion of up to $900 million in Prisa.
Lexus honors LBC’s – Immigrant Archive Project.
Lexus presents the Lexus Listening Lounge, an invitation only event where Lexus celebrates the creative and entrepreneurial spirit of South Florida’s vibrant Hispanic community. This one-night affair, will take place at the Awarehouse, located in Miami’s design district. As part of the event, Lexus will honor the Immigrant Archive Project (IAP) with “El Premio En Busca de la Perfección” (The Pursuit of Perfection Award) for the organization’s commitment to documenting and preserving those stories of character, conviction, and success that embody the collective legacy of the US Hispanic community.
Bridge to an elusive but powerful consumer demographic: Teen Girls.
A new study has discovered that a key market demographic — teenage girls — is still driving profit, despite the grinding recession, in ways that almost no one had imagined. Euro RSCG Worldwide PR released its much-anticipated white paper “The Teenage Girl as Consumer and Communicator,” which reveals that the teenage girl contradicts almost all cultural stereotypes related to spending and communication.
Marketing on The Inside.
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable. And PR people strive to polish and perfect the official company record. Simplicity and clarity are common aspirations throughout.
Yet if it’s so important to market and communicate effectively to the outside, why do companies so often neglect and disrespect the inside?
Brand Differentiation – It’s an Inside Job.
Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through product features and benefits is that those are easily copied by competitors. Once it catches on, “poof!” — no longer a differentiator. DOWNLOAD REPORT HERE.
Cents and Sensibility: Why Marketing to Multicultural Consumers requires a subtle Touch.
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal. But new research co-developed by Wharton shows how ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service, as three marketing professors explain in a paper titled, “Bicultural Identity and the Dark Side of Targeting.”
